Google sent emails to some Google Merchant Center advertisers and free users about a new feature in Chrome where the Google web browser will showcase your promotions directly in the browser. It will pop up promotion codes during the holiday shopping season. The email was posted by Gianluca Fiorelli who shared it on X – … Read more
Google has added a new promotion type to Google Merchant Center named “Sale events.” Sale events are a type data that you can submit on Google and are shown on non-product-centric surfaces. This seems to be available in the US for free Merchant Center listings right now. This was spotted by Dario Zannoni who posted … Read more
Merchant Center Next was unveiled in 2023 and rolled out to accounts in September 2024. It boasts a revamped version of its popular Google Merchant Center platform, designed to offer a simplified feed setup and AI-powered enhancements. However, the rollout has presented many issues for advertisers. Below are some tips & tricks to help navigate the transition effectively:
Ecommerce businesses always look for ways to improve their online presence to drive sales. Google Merchant Center (GMC) is an essential tool for achieving this, as it helps businesses showcase their products across Google’s ecosystem. This guide aims to provide retailers with an understanding of GMC. It offers useful insights on optimizing product listings and … Read more
Google is testing new Audience Insights or audience analytics within the Google Merchant Center interface. This can show you your audience’s regions, ages, gender, age group and more. This was spotted by Igor Pecherskih who posted about it on LinkedIn. I spotted it via PPC News. Igor wrote: Google Merchant Center Next now with new … Read more
Google Merchant Center now lets you name your various shipping policies. This is a welcomed change because previously, it was hard to know which shipping policy was associated with which products. Hana Kobzova spotted this change and made this exciting GIF of this addition. She shared it with me on X and wrote, “Finally! You … Read more
Google has added two new verification methods for merchants/retailers within Google Merchant Center next. The new methods are to verify via a business email or verify via an e-commerce/shopping platform. This was spotted via Hana Kobzová on LinkedIn who spotted the change. She shared a lot of details on LinkedIn, but in summary, Google has … Read more
Google announced two new features for Google Merchant Center (1) Video generation in Product Studio and (2) Amazon MCF integration with Merchant Center. Video generation launching in Product Studio Google said it is now rolling out video generation tools in Product Studio in Merchant Center. “Product Studio now offers AI-powered video creation tools to help … Read more
Google now supports Certification markup support for merchant listings in the product structured data documentation. Google wrote, “starting in April 2025, we’re replacing the EnergyConsumptionDetails type with the more robust Certification type, as the new type supports more countries and a broader scope of certifications.” There are now 40 references in the product structured data … Read more
Google has updated its Google Merchant Listings help documentation to add priceType property and then also give new sale pricing examples. Google said they did this to “make it easier for merchants to specify sale pricing through structured data and bring parity with price features in Merchant Center.” The new priceType property is priceSpecification.priceType or … Read more
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