Google Merchant Center Next now finally supports supplemental feed/source support. Google promised us this would come early this year, but it didn’t happen until early Q3 of 2024. That being said, feed rules still do not seem to be supported yet by Google Merchant Center Next and that was also promised by now. This is … Read more
Google announced that Google Merchant Center Next, the updated version of Google Merchant Center it announced at Google Marketing Live in 2023, is now coming to all merchants this month. Google has already begun notifying merchants and advertisers of this via email and will continue to do so over the month. Google posted on X … Read more
Google is now expanding the rollout of Merchant Center Next to all merchant accounts, following its announcement at Google Marketing Live 2023. Merchant Center Next (GMC Next) brings a revamped interface and new features to Google’s ecommerce platform, potentially streamlining operations for online retailers. Key points: New users and many existing ones already have access. … Read more
Google is encouraging merchants to try out its new Merchant Center Next platform, promising enhanced features and simplified product management. However, advertisers are citing issues with this evolution of Merchant Center. Why we care. Even though the old version of Merchant Center can still be used, advertisers have seen prompts for advertisers to upgrade to … Read more
A couple of years ago, I reported that Google has changed how your feeds work in Merchant Center for countries by removing the need to list a primary country and additional countries and replacing them with target countries. Now Google is emailing advertisers letting them know that if you are currently using Country of Sale … Read more
Google released the Merchant API Beta, a redesigned version of the Content API for Shopping, with new features and improved architecture Key features: Modular design with isolated sub-API updates. New sub-APIs including Data Sources, Notifications, Products, Inventory, and more. Improved alignment with Google’s API improvement proposals. Why we care. This new API version could significantly … Read more
Google sent out notices via email to Google Merchant Center merchants about a change to how Google collects and uses conversion data that you share with Google. Google said it may use that data for new reporting and also for ways to improve Google Search experiences and services. Menachem Ani shared a screenshot of the … Read more
Google Merchant Center will soon track conversion events beyond those attributed to clicks on Shopping free listings, including conversions from Search web results and other sources. Why it matters. This change aims to provide merchants with more comprehensive performance data and optimize the Google shopping experience. Key details: The update will roll out in the … Read more
Google quietly updated their organization structured data documentation in order to clarify two points about merchant returns in response to feedback about an ambiguity in the previous version. Organization Structured Data and Merchant Returns Google recently expanded their Organization structured data so that it could now accommodate a merchant return policy. The change added support … Read more
In the Google Merchant Center structured data documentation, it says that you should add structured data to the HTML source and that it “can’t be generated after a page has been loaded using JavaScript.” This does not mean Google cannot process the structured data on the page if generated using JavaScript, but rather that it … Read more
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