Google: Merchant Center Next to replace Merchant Center

Google: Merchant Center Next to replace Merchant Center

Goodbye Merchant Center, hello Merchant Center Next. Today at Google Marketing Live, Google officially unveiled a new, simplified version of Merchant Center, called Merchant Center Next. More than just the look and feel of Merchant Center Next will change. For example, products can be automatically populated from a merchant’s website. Why we care. This new … Read more

Google adds new return policy structured data support for merchant listing

Google adds new return policy structured data support for merchant listing

Google has documented new return policy information in the product structured data help section specific for merchant listings. This addition came on the same day that Google began showing shipping and return information in its search results. What is new. Google posted a new returns section to the structured data type definitions within the product … Read more

Product Schema for Google Merchant vs. Google Search | TechnicalSEO.com

Product Schema for Google Merchant vs. Google Search | TechnicalSEO.com

It’s an unexpected battlefield. Schema.org is a mutual effort amongst search engines to create a code meant to deliver essential information about a webpage in the most succinct and direct manner possible. It’s reasonable to expect structured data that works for Google Search should work for Product Listing Ads (PLAs) in Google Merchant, right? We … Read more

Google Search Console Breaks Out Merchant Listings and Product Snippets Reporting

Google Search Console Breaks Out Merchant Listings and Product Snippets Reporting

Google has updated some of the reporting within Google Search Console to break out the differences between Merchant listings and Product snippets. You can see the difference in performance between how your search results do between Merchant listings and Product snippets now in Search Console. This was updated from the original Merchant listing Search Console … Read more

Google Updates Search Console With New Merchant Reports

Google Updates Search Console With New Merchant Reports

Google announced an update to search console that provides merchants with the power to accurately gauge the search performance of their product listings and product snippets. Search console has two new ways to see the SEO impact in the SERPs, providing impression and click data from the two different search appearances. Screenshot by Google, modified … Read more

Google Search Console breaks out Merchant listings and Product snippets appearances

Google Search Console breaks out Merchant listings and Product snippets appearances

Google has broken out the merchant listings and product snippet reporting into two unique appearances that you can filter on within the performance reports in Google Search Console. Google also broke these out in the Merchant listings and product snippet reports, that it launched last September. What is new. Google said, “we are adding the … Read more

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