Google Served Ads For Products From Other Merchants – Will Issue Credits

Google Served Ads For Products From Other Merchants – Will Issue Credits

The big Google Ads reporting outage from the eve of August 1st was an intentional outage due to Google serving ads for products from other Google Merchant Center accounts. This was not just an ad spend issue but also a privacy and data issue for Google advertisers. But don’t worry, Google will issue credits to … Read more

Google Merchant Center Next Coming To All Merchants This Month

Google Merchant Center Next Coming To All Merchants This Month

Google announced that Google Merchant Center Next, the updated version of Google Merchant Center it announced at Google Marketing Live in 2023, is now coming to all merchants this month. Google has already begun notifying merchants and advertisers of this via email and will continue to do so over the month. Google posted on X … Read more

Google streamlines product data management for merchants

Google streamlines product data management for merchants

Google released new help articles for advanced data source management in Merchant Center Next, alongside a new add-on for enhanced product data control. Key features: Attribute rules: Automatically fix common data errors. Supplemental data sources: Enhance primary product data with additional details. Why it matters. These updates enable advertisers to potentially improve product visibility and … Read more

Google Gives Merchants New Insights Into Shopping Search Performance

Google Gives Merchants New Insights Into Shopping Search Performance

Google has introduced a feature in Search Console that allows merchants to track their product listings in the Google Search Image tab. This expanded functionality can help businesses better understand their visibility across Google’s shopping experiences. New to Search Console Performance report 📢 you can now see merchant listings performance in the Google Search Image tab. Learn … Read more

Google gives merchants new brand profiles, AI branding tools

Google gives merchants new brand profiles, AI branding tools

New shopping features aimed at helping merchants better showcase their brands and create visual content using AI technology are now available, Google announced today at Google Marketing Live 2024. The big picture. More than 40% of Google shopping searches mention specific brands or retailers, per internal Google data, signaling shoppers rely heavily on brand reputation … Read more

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