Meta AI answers now may include Google Search results, making this the first AI assistant to include search results from both Google and Microsoft. That said, I’ve yet to find a query that triggered Google Search results. Meta AI launched with Microsoft Bing integrated in September. Why we care. Gartner predicted search traffic will fall … Read more
Advertisers might be able to purchase ads on Meta’s Threads platform as early as the second half of this year. That’s according to a Digiday (subscription required) report citing multiple sources. Why we care: Brands and marketers will soon have another way to reach their target audiences. Although Threads isn’t at the level of Facebook … Read more
Meta advertisers claim the cost of running campaigns across it platforms has surged due to ongoing issues with its algorithm. Brands report that sales and return-on-ad-spend have both plummeted, while cost-per-click and cost per 1,000 impressions are up by a factor of three in recent months – with no explanation from Meta as to why. … Read more
Business professionals like yourself have way too much to deal with on a daily basis – innovation that goes a million miles an hour, tens of teams that deal with different aspects of the company, and competition that just won’t quit. Naturally, you’re always looking for the latest, most efficient tool that could make your … Read more
What if you could get your ads in front of your ideal customers for a fraction of the price? LinkedIn Ads is well known for its high costs compared to other platforms. Still, there’s a way to target a similar B2B audience on Meta, where advertising costs are significantly lower. But this assumes two things … Read more
Meta launched new audience insight and targeting options within its Advantage+ Shopping Campaigns. These new capabilities allow you to generate reporting breakdowns of your audience and target individuals interested in your products or services who haven’t yet made a purchase. Why we care. Understanding your audience better enables more effective campaign optimization, while precise targeting … Read more
Facebook and Instagram advertisers filed a class-action lawsuit against Meta for $7 billion in San Francisco. They claim that the social media giant exaggerated ad viewership figures by up to 400%, leading them to pay inflated premiums for ad placements on its platforms. Potential Reach metric. The advertisers suing Meta allege that the Potential Reach … Read more
The EU announced investigations into Google, Meta and Apple over potential violations of the Digital Markets Act (DMA). Should any of the tech giants be found in violation of the DMA, they could each potentially face fines amounting to up to 10% of their annual turnover. What is the Digital Markets Act (DMA)? The DMA is … Read more
Whether you call it AI, automation, machine learning or similar terms, PPC ad platforms are embracing and standardizing it. This is particularly true across Meta platforms. With its recent rebranding of automated ad products under the Advantage and Advantage+ suite of tools, Meta is encouraging advertisers to turn over the keys to AI in almost … Read more
Meta announced that CrowdTangle will be discontinued on Aug. 14, 2024, as the company shifts its focus toward developing new research tools. Until then, users can still access CrowdTangle and its Chrome Extension, with data updating in real-time. However, during this period, no new users can be added to accounts as the platform will be … Read more
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