Meta Archives - Page 5 of 10

Google Explains The Index, Follow Meta Tag

January 12, 2024 by BTR

Google’s John Mueller answered a question on Reddit about a commonly used robots meta tag and what would happen if it was missing. Mueller’s answer, while it makes sense and is documented, may still come as a surprise to many publishers and SEOs. Robots Meta Tag The HTML meta element communicates metadata. Metadata is machine … Read more

The Chatter About Meta AI’s Chatbot

January 11, 2024 by BTR

In late September Meta highlighted their AI innovations at 2023 Meta Connect, where they highlighted their AI-powered chatbots, AI-generated imagery, and virtual reality tools. In this blog, we’ll be exploring the Meta AI chatbot further.

Google Answers How It Handles A Specific Non-Standard Meta Tag

December 29, 2023 by BTR

Google’s Martin Splitt answered a question about how Googlebot responds to a pre-render meta tag that has the value of 404 page not found. It’s a good question because this is the kind of meta tag, a non-standard meta element, isn’t often encountered so it’s good to know what to do when something like this … Read more

What Is a Meta Description? (+ How to Write One & Best Practices)

December 15, 2023 by BTR

A meta description tag is an HTML element that provides a short summary of a webpage. It can appear as a snippet below the page’s URL and title in Google’s search engine results pages (SERPs). Google automatically generates a snippet of your pages based on the search query, the content on the page, and the … Read more

Duplicate Meta Descriptions: Here’s How to Fix Them

December 13, 2023 by BTR

Duplicate meta descriptions are meta descriptions that are the same for two or more pages on your website. A meta description is an HTML tag that holds a short summary of a webpage’s content. Search engines like Google often use them to generate descriptive snippets in search results. Let’s see what duplicate meta descriptions look … Read more

Meta unveils new AI tools for video asset creation and picture editing

November 17, 2023 by BTR

Meta has previewed two new generative AI tools for video asset creation and picture editing. The projects will eventually be rolled out to Facebook and Instagram, enabling content creators to generate videos and edit in-stream images within seconds using text prompts. Why we care. Instantly generating various video assets and image edits reduces the back-and-forth … Read more

Meta Ads for ecommerce: 7 things to test and iterate

November 13, 2023 by BTR

A few years ago, you’d have been laughed out of any room for even insinuating that paid social and paid search had similarities. Fast forward to the era of automation in PPC advertising, and there’s more in common between Meta and Google’s ad products than you might realize. For example, both ad platforms: Include algorithm-based … Read more

Meta unveils five new lead generation ad tools for Facebook and Instagram

November 9, 2023 by BTR

Meta is adding new tools on Facebook and Instagram to help businesses get better leads. The tech giant is rolling out five lead generation ad tools, AI features, and CRM partnerships, designed to improve campaign performance and save marketers time and money. Why we care. Quality leads can save businesses time and resources as they … Read more

Meta and Ignite Visibility present a new conversion API gateway solution

November 9, 2023 by BTR

Meta has partnered with Ignite Visibility to present a comprehensive webinar on the Meta Conversion API (CAPI) Gateway. The recent enhancements to CAPI have made server-side tracking more accessible to advertisers of all sizes. Don’t miss out on this opportunity — register now for the webinar on Thursday, November 16th, at 11 a.m. PT. Why … Read more

A Beginner’s Guide to Viewport Meta Tags

November 8, 2023 by BTR

A viewport meta tag is HTML (HyperText Markup Language) code that tells browsers how to control viewport dimensions and scaling. It’s a key ingredient of responsive web design and ensures your content is easy to view. A viewport is the user’s visible area of a webpage. It varies by device and when you resize browser … Read more

Enjoy Our Website? Please share :) Thank you!