Meta is rolling out no ads subscriptions for Facebook and Instagram users in Europe. People in the EU, EEA and Switzerland will be given the choice to either continue using these platforms with personalised ads, or pay a fee to remove sponsored posts completely from November. Users that opt to pay for a subscription, which … Read more
Meta tags are HTML tags that provide information about a webpage’s content to search engines and users. They play a crucial role in influencing how a website appears in search results and can impact click-through rate (CTR). Meta tags are usually added in the <head> section of your HTML. Here’s one example: <!DOCTYPE html><html><head><meta name=”description” content=”Turn the algorithm into a friend. Make your business visible online with 55+ tools for SEO, PPC, content, social media, competitive research, and more.”></html></head> In the … Read more
Meta’s third-quarter revenue jumped 23% to $34.15 billion, the latest indicator of a rebound in digital advertising. Meta, the parent company of Instagram, WhatsApp, Threads and Messenger, reported that: Ads viewed in the quarter increased by 31% from a year earlier. Average price per ad decreased by 6%, the smallest decline in seven quarters. The … Read more
Meta is updating the capabilities of Reels to help improve the performance of ad creatives. The tech giant has announced a string of new features designed to boost engagement and optimize campaign performance, including: Collection ads Multi-destination Reels carousel ads Swipe left functionality Why we care. Meta’s new functionalities for Facebook and Instagram Reels ads … Read more
Meta is planning to charge $14 a month for ad-free Facebook and Instagram subscriptions in Europe. Should EU users opt out of paying a monthly fee, they must consent to the platform tracking their digital activity for the purpose of targeted advertising, reports the Wall Street Journal. Why we care. The popularity of subscriptions could … Read more
Meta keywords is a tag that allows you to tell search engines what topics are covered on the page. But can meta keywords affect your organic search rankings? Read on to learn whether there is any connection between meta keywords and improved Google rankings. The Claim: Meta Keywords Are A Ranking Factor What are meta … Read more
Meta AI, announced today, is a new conversational assistant “you can interact with like a person,” according to the company. Microsoft Bing is working with Meta to “integrate Bing into Meta AI’s chat experiences enabling more timely and up-to-**** answers with access to real-time search information,” according to Yusuf Mehdi, Corporate Vice President and Consumer … Read more
Meta Verified is being rolled out to businesses on Instagram, Facebook and WhatsApp. Mark Zuckerberg announced that testing will begin in select counties on Facebook and Instagram in the coming weeks, with WhatsApp trials planned at a later ****. What is Meta Verified? Meta Verified is a monthly subscription package designed to help creators and … Read more
Google AdSense has improved its site verification methods with a real-time site check, meta tag verification method, and Ads.txt improvements. Google said they have “made some improvements to site management to make it quicker and easier to verify your site ownership and check your ads.txt status.” This update was made on Friday, September 15, 2023. … Read more
Google’s John Mueller said the length of your meta descriptions do not matter to the Google search ranking algorithm. He said on X, “I’m sorry to tell you, those numbers are all made up” when someone referenced specific numbers. Khushal Bherwani, who sends us a ton of tips here, posted on X saying a client … Read more
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