Like all beautiful yet hard-to-perfect things in life, writing effective meta descriptions is hard work. A critical HTML element of every webpage, a meta description is a summary of a page’s content that helps inform users and search engines about what’s on a page. It appears in search as a snippet beneath the blue, clickable … Read more
A meta robots tag is HTML code that tells search engine robots how to crawl, index, and display a page’s content. It goes in the <head> section of the page and can look like this: <meta name=”robots” content=”noindex”> The meta robot tag in the example above tells all robots not to index the page. Let’s discuss what … Read more
Titles and meta descriptions help people quickly determine whether to click on a result in the search engine results pages or not. Source link
Blog / Technical SEO / The ultimate guide to the robots meta tag and X-Robots-Tag The robots meta tag and the X-Robots Tag are used to instruct crawlers on how to index the pages of a website. The former is indicated in the HTML code of a web page, and the latter is included in … Read more
Meta has been hit with a record $1.3 billion fine by the European Union for breaching data transfer laws. What happened. Facebook transferred the data of EU citizens to the U.S., violating the EU’s General Data Protection Regulation (GDPR), according to the Irish Data Protection Commission. Meta’s European headquarters are in Dublin. What the ruling … Read more
Meta is starting to issue refunds to advertisers impacted by a glitch last month that resulted in overspending and higher than usual CPAs. Why we care. Meta needs to make this right for all of its advertisers of all sizes. It’s good that the refunds are starting, but it’s been over a month and this … Read more
![What Is a Meta Description? [+ SEO & Writing Tips]](https://static.semrush.com/blog/uploads/media/b3/d0/b3d0d3f21061a85033ffaa91495a7850/how-to-write-meta-descriptions-sm.png "What Is a Meta Description? [+ SEO & Writing Tips]")
A meta description is an HTML element that summarizes a webpage’s content. Google often uses meta descriptions in snippets on search engine results pages (SERPs). Below the page’s URL and title. For example: You should provide a meta description in the <head> section of each page’s code. Within a meta description tag, like so: <meta name=”description” content=”Learn how to develop a tone of voice for your brand and use our template to get started.”> … Read more
Meta has introduced the AI Sandbox, which will bring generative AI to its advertisers. Meta’s three new generative AI features. Select Meta advertisers can now create text variations, generate images from prompts and adjust image sizes – all with the ultimate goal of making the ads more engaging. Text variation. Simply enter your ad copy … Read more
Google also is now asking you to self-label your AI-generated images as AI generated with a IPTC photo meta data attribute. This way Google can label images as being AI-generated in the image search results. I guess I need to start doing that. Google said, “Creators and publishers will be able to add similar markups, … Read more
Meta is threatening to remove news content from Facebook and Instagram in Canada if proposed legislation meant to establish a “fair revenue sharing” system becomes law. Why we care. Any publishers that rely on traffic, engagement or brand awareness from Meta properties could see a significant loss if news content is blocked from being shared. What … Read more
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