As SEO professionals, reports are a key part of our communication toolbox. We spend time running workshops and writing summaries of work and project plans. These are all part of our process for gaining buy-in and showing value from the work we’re doing. Our reports are just as important. Where We Go Wrong The problem … Read more
Pay-per-click (PPC) advertising is often an effective way to drive targeted traffic to your website. But deciding which PPC campaign metrics to track can be a little confusing for beginners. In this post, you’ll learn everything you need to know about which PPC metrics to track for your Google search ads and how you can … Read more
Ads have to be a big part of your marketing strategy. But smart and successful campaigns need data to optimize where you run ads, how you run ads, and to track your revenue from ads. In short, you need metrics to see how your ads perform. After all, you can only control and improve what … Read more
Google’s John Mueller said he understands why some in our industry look to optimize for metrics within various SEO tool platforms, but he said there are not shortcuts in SEO and optimizing for those metrics won’t directly lead to Google search ranking or SEO gains. This came up in a Reddit thread from late last … Read more
In a recent discussion on Reddit’s r/SEO forum, Google’s Search Advocate, John Mueller, cautioned against relying too heavily on third-party SEO metrics. His comments came in response to a person’s concerns about dramatic changes in tool measurements and their perceived impact on search performance. The conversation was sparked by a website owner who reported the … Read more
You need to evaluate the right social media metrics (data points that reveal performance insights) to understand how well your efforts are paying off. But it can be challenging to identify the exact metrics you should track. To make it easier, we’ve compiled a list of 19 social media metrics you can study to determine … Read more
Let’s face it: Turning raw data into actionable insights can be as cryptic as decoding ancient hieroglyphics, especially for the SEO rookies in your crew. That’s the challenge I addressed in my SMX Advanced 2024 session. Didn’t catch it? No worries. I’m recapping it all in this article series, one juicy nugget at a time. … Read more
Blog / SEO Strategy / The Essential Guide to SEO Benchmarking SEO benchmarks are reference metrics that are able to highlight strengths and weaknesses in your website’s performance, allowing you to understand its progress and make informed decisions. They also help prioritize efforts, especially when comparing performance to competitors, offering insights into areas for improvement. … Read more
Blog / Digital Marketing / Product-Led Growth: Strategy, Metrics, and Real-Life Cases Unlike traditional ****** that rely heavily on sales and marketing, PLG drives growth through direct user interaction with the product. Features like free trials and freemium ****** allow users to experience the product’s value firsthand, leading to more authentic and scalable growth. The … Read more
Keyword metrics are essential data points that tell you whether a keyword is worth targeting. You can find keyword metrics using keyword analysis tools like Keyword Overview. They look like this: Keyword metrics are important because not every keyword you find will be worth creating content for. Some will be irrelevant to your audience. Many … Read more
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