Metrics

12 SEO metrics to add to your digital PR measurement program

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12 SEO metrics to add to your digital PR measurement program

PR and communication professionals can greatly enhance their measurement strategies in today’s digital landscape by integrating SEO metrics.  The traditional “funnel” approach, which starts with brand awareness, is outdated in a world where customer journeys often begin with a simple Google search. By learning from SEO professionals and their focus on helpful, reliable content, PR … Read more

Beyond Rankings: Important Metrics To Measure For SEO Success

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Beyond Rankings: Important Metrics To Measure For SEO Success

SEO metrics such as rankings are great, but what matters most is SEO’s impact on business growth. This means you can only understand SEO’s value if you track the right metrics and how it can increase revenue. Your metrics should focus on: Audience quality: Are you attracting visitors who are likely to become customers? Engagement … Read more

How to Measure Brand Awareness: The 9 Metrics That Matter

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How to Measure Brand Awareness: The 9 Metrics That Matter

What Is Brand Awareness? Brand awareness is the degree to which your target audience recognizes and remembers your brand and its products or services. It takes into account brand recognition, recall, and market dominance. Brand awareness can be broken down into two main categories: Aided awareness: The extent to which consumers can recognize a brand … Read more

Content Monitoring: A Step-by-Step Guide [+ 9 Metrics to Track]

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Content Monitoring: A Step-by-Step Guide [+ 9 Metrics to Track]

What Is Content Monitoring? Content monitoring involves assessing how well your articles, landing pages, social media posts, and other content performs. And observing your competitors’ performance to gain insights that can improve your efforts. For instance, if your blog posts consistently show high bounce rates or low engagement, that may mean your content doesn’t align … Read more

Marketing Metrics: A Complete Guide to Help You Understand Key Performance Indicators — Serpstat Blog

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Marketing Metrics: A Complete Guide to Help You Understand Key Performance Indicators — Serpstat Blog

Running a business is a journey. Just like a real trip, it has a starting point and an end goal. When you set out on a journey, you launch a navigator to determine your current coordinates, keep track of landmarks, and predict when the next stop will be. When you start a business, you set … Read more

Link Building Metrics: How to Measure and Track Success

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Link Building Metrics: How to Measure and Track Success

Backlinks are one of the most important factors search engines use to rank webpages. The more links your site gets from other trustworthy, niche-relevant websites, the more improvements you’re likely to see in your SEO. The process of acquiring backlinks to your site is called “link building.” Link building metrics help you gauge how successful … Read more

Google Analytics Updates Conversion Metrics To Better Match Google Ads

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Google Analytics Updates Conversion Metrics To Better Match Google Ads

Google announced changes to Google Analytics to help the conversion metrics match across Google Ads and Google Analytics. Google will rename legacy conversion to key events, and there are new cross-channel conversion performance reporting beyond Google Ads will be added to the Advertising workspace in GA4. Google said, “key events in Google Analytics that will … Read more

Content Performance: 19 Metrics to Track Your Results

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Content Performance: 19 Metrics to Track Your Results

​​​What Is Content Performance? Content performance refers to measuring the impact your published content makes on your target audience as well as your business.  Marketers measure the performance of their content through different sets of metrics that we’ll go over shortly. And the purpose is to gain insights into how aligned your content is with … Read more

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