What Is Content Reporting? Content reporting is the process of collecting, analyzing, and presenting data regarding content performance to inform strategy and decision-making. This involves tracking various metrics like page views, engagement rates, conversion rates, and social shares to understand how content resonates with your audience. Content reporting can also help identify trends, inform future … Read more
Running a website without tracking its performance is like flying a plane without a navigation system. You won’t know if you’re headed in the right direction. Or where you should course-correct. The right set of website metrics provides consistent feedback on what’s working and what isn’t. So you can adapt. And hit your marketing goals. … Read more
There are too many content marketing metrics out there. But we know which ones are actually used (we asked on LinkedIn and X). To organize things a bit, we’ve organized the metrics into eight categories. Just the names themselves will give you a good idea of what’s important in content marketing. Let’s get to it. This … Read more
Blog / SEO Strategy / Top SEO Metrics to Track In SEO, understanding and keeping track of the most relevant metrics can make the difference between having a site that gets lost in the vast digital world and having a site that reaches the top of the SERPs. It’s not just about collecting data, but … Read more
What Are Key Performance Indicators (KPIs)? Key performance indicators, also known as KPIs or KPI metrics, are specific and measurable goals that focus on the bigger picture for your business. They help you evaluate whether your business is on track for achieving success. And are actionable, attainable, and time-bound. An example of a KPI is, … Read more
Blog / Content / 15 Content Marketing Metrics That You Should Track No matter the content marketing strategy you choose, you will always need to assess its impact. Otherwise, you’re basically taking a shot in the dark. But you also don’t want to track all possible metrics at once. That would be almost as bad … Read more
The traditional approach to SEO KPIs often falls short of capturing the dynamic nature of user interactions and search patterns. This article proposes a paradigm shift: integrating dynamic, user-centric metrics into established SEO KPI frameworks. By doing so, we can go beyond static measurements like organic traffic volume and keyword rankings and tap into behavioral … Read more
Marketing is full of things that can be measured (known as metrics), but not all metrics make good key performance indicators. To choose the right KPIs: Tailor them to your role. Different marketing roles need different levels of detail in their KPIs. An SEO lead might care about monthly backlink growth, but a CMO will care … Read more
Enterprise SEO metrics are key performance indicators (KPIs) used to measure the effectiveness of your SEO efforts. Monitoring these metrics helps you prove value and shows the success of your SEO program. You’ll create a lot of different SEO reports for a lot of different people in an enterprise environment. Let’s look at some of … Read more
Publishing content on Instagram is a key step to building your social media presence and growing your audience. But to succeed, you need to know whether your content is resonating with your followers. That’s where Instagram analytics come in. By analyzing your content’s performance, you can iterate your Instagram strategy for greater relevance, reach, and … Read more
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