Google has updated its Search Console performance reports to change how it evaluates impressions and clicks metrics with job listing and detail pages. Google said nothing has changed with how it ranks or displays job listings and detail pages, but the metrics within these reports may change because Google has changed how it tracks clicks … Read more
Introduction Chrome DevTools In the dynamic realm of web development and testing, staying at the forefront of technology is paramount. One indispensable toolset that has become a linchpin in this space is the Chrome Developer Tools (DevTools). DevTools empowers developers and testers alike with an array of features for debugging, optimizing, and inspecting web applications … Read more
If you’re devoting time and resources to SEO, you likely want to know whether those efforts are successful. That’s where SEO tracking comes in. It helps you determine the effects your optimizations are having. This article will break down how to track SEO performance. Including which metrics to track and the platforms that help you … Read more
When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions. Let’s explore a framework for setting effective key performance indicators (KPIs) and metrics aligned to your business goals for each funnel stage. PPC KPIs and metrics: … Read more
Understanding and tracking Key Performance Indicators (KPIs) for Facebook ads is not just an optional exercise, but rather an essential part of any successful Facebook marketing strategy. It allows businesses to measure the effectiveness of their advertising efforts and make data-driven decisions. Accurately tracked KPIs provide insights into what’s working and what isn’t, enabling marketers … Read more
Have you ever wondered what makes your website appear on the first page of Google? Or why do some pages attract clicks while others are lost? SEO metrics play a role here, offering insights into various aspects of your online performance. They track key indicators such as organic traffic, keyword rankings, backlinks, and user engagement, … Read more
In the current digital era, every business is bound to have a website to scale its business. Hence it becomes very important and crucial for a business owner to understand how users interact with a website. Why is it important to understand how the user engages with a website? Business owners need to understand user … Read more
Google Analytics offers a treasure trove of data. But for beginners, it can seem overwhelming. Where do you start? What metrics actually matter? In this post, we’ll cover the 12 most important metrics in Google Analytics. These provide the clearest picture of your website’s performance. We’ll explain what each metric means, why it’s useful to … Read more
Are your current social media strategies making an impact? Or are you relying on vanity metrics that don’t accurately illustrate a return on investment (ROI)? Identifying the difference between vanity metrics and growth metrics is vital for any sound social media marketing strategy. Luckily, there are a range of tools available to help measure performance … Read more
The Essence of a Metric Store: A metric store is a centralized repository designed explicitly for managing metrics definitions and data. Sitting snugly between your upstream data warehouses and downstream business applications, this innovative layer fundamentally transforms how metrics are handled. It’s a pivotal component in a headless BI architecture, enabling metrics to be defined … Read more
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