These 13 essential ecommerce metrics can form your KPIs

These 13 essential ecommerce metrics can form your KPIs

Blog / Digital Marketing / 13 essential ecommerce metrics: How to track them and set KPIs for an online store In the world of ecommerce, you may find yourself bombarded by data. Marketing, sales, product list management, and customer support software measure every aspect of your online business. They also produce more metrics than you … Read more

B2B Writing Guide: Content Types, Best Practices, & Top Metrics

B2B Writing Guide: Content Types, Best Practices, & Top Metrics

What Is B2B Writing? B2B writing, also known as business-to-business writing, is when one business writes content (like blog posts or case studies) for a target audience of other businesses. The content should provide actionable advice to help an audience understand and solve their challenges. For example, this blog post may be considered B2B content—Semrush … Read more

Google Ads pilots new metrics feature to boost overview page flexibility

Google Ads pilots new metrics feature to boost overview page flexibility

Google Ads has confirmed it is trialling a new overview slide metrics feature. The platform told Search Engine Land this new dropdown tool has been rolled out to a limited number of advertisers to offer more flexibility from the overview page. Why we care. This new feature simplifies access to essential data for advertisers by … Read more

KPI Reports 101: A Beginner’s Guide to Business Metrics

KPI Reports 101: A Beginner’s Guide to Business Metrics

KPI reports are increasingly vital as businesses strive to achieve their objectives and stay competitive. In this article, we’ll explore what KPI reports are and why they’re so important. We’ll also share steps for creating them. We’ll then detail different types of reports you can use to make informed decisions that drive success. Let’s start … Read more

Business Metrics: What They Are & 20 You Should Track

Business Metrics: What They Are & 20 You Should Track

What Are Business Metrics? Business metrics are quantifiable measures used to track the performance of a particular area of your business. They’re a way to evaluate progress toward goals and benchmark your efforts. Individual teams or departments monitor metrics to ensure their part of the business remains healthy.  For example, marketing teams might track campaign … Read more

14 Content Marketing Metrics to Track for Success

14 Content Marketing Metrics to Track for Success

To measure your content marketing efforts, you must first know which metrics to track. In this guide, we’ll show you 14 content marketing metrics to keep an eye on. But first, let’s make sure we understand what content marketing metrics are. What Are Content Marketing Metrics? Content marketing metrics are quantitative (numerical) and qualitative (descriptive) … Read more

Insight Graph: Free-Form SEO Metrics | Rank Ranger

Insight Graph: Free-Form SEO Metrics | Rank Ranger

December 29, 2014   |   Posted by Rank Ranger Imagine having the flexibility to create custom SEO graphs in free-form style – any way you choose. Which features would be included in your ultimate SEO graph creation tool? Would it include rank, average rank, domain backlink metrics, Google Analytics traffic data, social signals, … Read more

How to determine the SEO metrics that matter

How to determine the SEO metrics that matter

Has your boss or client ever question the value of your SEO results because they can’t see the direct revenue?  Do you see some stakeholders get wrapped up in vanity metrics that affect your strategic direction? We’ve all been there. This article will help you find a way to get away from vanity metrics and … Read more

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