Some are seeing Microsoft placing ads in the Bing Search results mixed in between the organic results. Google has been testing this for a while now, calling it dynamic ad placement to try to make it sound like a good thing, and now Microsoft seems to be testing this in Bing Search as well. Khushal … Read more
Microsoft announced its monthly Microsoft Advertising updates and while we covered some of these before, we did not cover the changes to Shopping Audience campaigns. Microsoft made a couple of changes to Shopping Audience campaigns. (1) Setup workflow for creating Shopping Audience campaigns has been improved and simplified (2) You can now create Product Groups, … Read more
Microsoft reported its first quarter 2025 earnings and it showed that its search and advertising revenue was up 18%. The previous quarter it was up 19%, but as I noted then, the last time it was up over 19% in a quarter before last quarter was 10 quarterly earning reports ago, in Q3 2022. Microsoft … Read more
Did you know that Bing removed dozens of features? 27 Bing featured were “unshipped” according to the new CEO of Bing, Mustafa Suleyman, said on X. He wrote: Simplicity is one of the core principles I am focused on. I am so proud that the Bing team has unshipped 27 features. Being brave enough to … Read more
Microsoft Clarity is one of the best analytics tools you might not know about. This powerful, free tool enriches your existing analytics and customer profiling, offering deeper insights into user behavior. This article covers what Microsoft Clarity is and how to set up custom events to maximize its value for your website. TL;DR Clarity is … Read more
Microsoft announced a new streamlined experience below Copilot’s organic response and two new capabilities, diagnostics and performance snapshot. Microsoft sent a low resolution screenshot of how the ads in the Copilot results will appear. Ads in Copilot will be featured in a new, streamlined experience below Copilot’s organic response, with a higher focus on the … Read more
Microsoft seems to be testing replacing the hard to see ad label with a longer sponsored label in the Bing Search results. So instead of it saying “ad” next to the search ads, it is testing showing “sponsored” text next to the search ads. Google uses “Sponsored” text next to its ads, at least currently. … Read more
Microsoft Advertising will soon change the way ads in Copilot appear to users, as well as how ads trigger. Advertisers are also about to get two new pilot features. New Copilot ad experience. Copilot ads will appear below Copilot’s (organic) answers in a feature Microsoft is calling “ad voice.” This will include text referencing the … Read more
Microsoft published its updates for September 2024 yesterday and a lot is around Performance Max updates for Microsoft Advertising. Plus, you can now add logos and call to actions to your ads, a new Search term insights report is rolling out, Search themes are available for pilot in Performance Max and more. Here is what … Read more
Microsoft Advertising rolled out several updates this September, building on recent advancements in AI and retail media. Following August’s highlights on Joint Business Plans and AI-driven insights, these new features are designed to make advertising more efficient, relevant, and accessible. Key updates: Enhanced Display and Video Ads: Starting this month, advertisers can access new bidding … Read more
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