How Mid-funnel Content Can Be Your Secret SEO ******

How Mid-funnel Content Can Be Your Secret SEO ******

Recent changes to Google’s user interface have affected the volume and quality of organic website traffic. For instance, AI Overviews and the commoditized answers Google serves directly in search results mean fewer top-of-funnel clicks reach websites. There are also fewer clicks for bottom-of-funnel keywords as Google inserts itself in the conversion process. For example, if … Read more

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