Google warns Universal Analytics 360 users must migrate to GA4 ‘urgently’

Google warns Universal Analytics 360 users must migrate to GA4 ‘urgently’

Google issued an urgent warning to Universal Analytics 360 users, reminding them that they must migrate to Google Analytics 4 (GA4) and complete a historical data export before March. Why we care. Failure to take action within the next two weeks could result in the loss of critical advertising capabilities. Next steps. If you are … Read more

Google Ads To Migrate Vehicle Ads From Smart Shopping To Performance Max Next Month

Google Ads To Migrate Vehicle Ads From Smart Shopping To Performance Max Next Month

Google announced that starting next month, in September, existing vehicle ads campaigns created through Smart Shopping campaigns will be automatically migrated to Performance Max. Well, Google used the word “upgraded,” but it felt weird to write that, so I replaced it with “migrated.” Google explained that all your campaign settings, structure, audience signals, vehicle feeds, … Read more

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