Website migrations are complex enough. Add 200,000+ eCommerce URLs into the mix, and it reaches a whole new level of difficulty. But, with the right team by your side, it doesn’t have to be impossible. Today, we’ll walk you through a recent website migration project with one of our biggest eCommerce clients, sharing the unique … Read more
Website migrations are a part of an enterprise’s natural evolution. Companies may migrate because they’re rebranding, going to the cloud to scale their site easier or numerous other reasons. However, while migration may seem simple on paper, one misstep can lead to SEO problems, such as: 404 errors. Lost rankings. Missing content. Lost revenue. Before … Read more
![The Complete Guide to a Successful CMS Migration [+ Checklist]](https://static.semrush.com/blog/uploads/media/3c/1b/3c1b287cf34d482e15c2a68c4ba290f9/e11372555257f6a8ac118b0f14f396a9/AD_4nXeRTsLcPGwwr3jWh3uClrSpDrsZQb-etAcmk7xkE9QxjPlTikUccuj_-_TRcf2xQ596Jk-Wtzzo0f9Q3qZQ6MxR6IPKOtcq8N0AOKl56ifPc-j6y1AwRkalzhsjKOSGspASlPW9F2-LjRGctKXmC3aBkUefWaAIcSwtB_SXIA.png "The Complete Guide to a Successful CMS Migration [+ Checklist]")
Your website almost certainly operates via a content management system (CMS). That’s a software platform for creating, managing, and publishing digital content. And there may come a time when your existing CMS simply doesn’t cut it anymore. Perhaps it’s not performance-friendly, doesn’t scale well, or is simply too expensive. When this happens, it’s often wise … Read more
HTTPS (HyperText Transfer Protocol Secure) helps keep your website visitors safe and is non-negotiable for any modern website. It also has SEO and usability implications. Google uses it as a ranking factor and major browsers clearly mark sites without HTTPS as unsafe. In short: There are plenty of reasons to make the switch! However, switching … Read more
A site migration can feel like packing up your entire house and moving across the country. There’s much to keep track of, and you don’t want to lose any valuable possessions (or, in this case, SEO progress) along the way. When done right, a site migration is a chance to improve site performance, enhance user … Read more
One of the scariest SEO tasks is a site migration because the stakes are so high and the pitfalls at every step . Here are five tips that will help keep a site migration on track to a successful outcome. Site Migrations Are Not One Thing Site Migrations are not one thing, they are actually … Read more
This post was sponsored by Piwik PRO. The opinions expressed in this article are the sponsor’s own. This year, Google will finally phase out Universal Analytics 360, requiring paid users to switch to Google Analytics 360. This is not something you can skip or postpone, and the clock is ticking. The new analytics differ significantly … Read more
Google’s John Mueller offered an insight into why the domain name migrations between multiple language versions of the same website turned out vastly different even though the same process was followed for each of three websites. Migrating To Different Domain Names The person asking the question maintained three websites under three different country code top … Read more
![The Complete Website Migration Checklist [SEO-Friendly]](https://static.semrush.com/blog/uploads/media/31/5e/315ec018d7072d375d4f6e45f0f6436a/semrush-website-migration-checklist.png "The Complete Website Migration Checklist [SEO-Friendly]")
Before we dive into our SEO-friendly website migration checklist, let’s cover the basics. What Is Website Migration? Website migration is the process of making major changes to a website’s technology, structure, design, or location. Usually with the goal of improving the site’s user experience and SEO performance. Migration is a challenging process. And you need … Read more
Nothing will 100 percent guarantee the success of your website migration. Source link
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