5 mobile B2B advertising mistakes and how to correct them

5 mobile B2B advertising mistakes and how to correct them

For the first time, more than half of B2B ads will be placed on mobile this year, according to Insider Intelligence. It’s a good time to address the most persistent mistakes B2B advertisers continue to make with mobile ads, particularly nit-picky to holistic customer understanding. Yes, B2B marketers should nail the desktop experience first since … Read more

Mobile SEO: 10 Optimization Tips to Build a Mobile-Friendly Site

Mobile SEO: 10 Optimization Tips to Build a Mobile-Friendly Site

A majority of all website visits worldwide are attributed to mobile devices. Optimizing your website for mobile has never been more important in SEO. In this article, I’ll kick things off by explaining what mobile SEO is and why it’s important. I’ll then get to the core focus of this article, sharing my top 10 tips … Read more

Unlike the never-ending ‘year of mobile,’ AI-powered search really is the next big thing

Unlike the never-ending ‘year of mobile,’ AI-powered search really is the next big thing

The first mobile phone call was made nearly 50 years ago, on April 3, 1973. It’s less clear when exactly in the early 2000s prognosticators first declared it was the “year of mobile,” which has since become an SEO punchline. Such is sometimes the case with big bets in technology, like Google Glass or Amazon’s … Read more

Google Explore – The sneaky mobile content feed that’s displacing rankings in mobile search and could be eating clicks and impressions

Google Explore – The sneaky mobile content feed that’s displacing rankings in mobile search and could be eating clicks and impressions

I just completed a SERP analysis for a client and decided to write this post to highlight an important search feature that I don’t hear many people talking about in the industry. It’s Google Explore and it’s a super-interesting feature I have covered in a previous blog post. Google tested Explore in the spring of … Read more

How to Optimize Mobile for SEO

How to Optimize Mobile for SEO

Optimizing website SEO for mobile devices is crucial for businesses in today’s world, as more than 50% of internet traffic worldwide comes from smartphones and tablets. By improving your website’s mobile SEO, you can increase your chances of ranking higher on search engines, attract more qualified traffic, and ultimately drive more sales and revenue. In … Read more

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