On June 10, 2023 Google rolled out the much-anticipated Perspectives feature in the mobile search results. This was teased at Google I/O in May and aims to bring more personal experiences to the SERPs. For example, many people append “Reddit” to their searches to find personal recommendations and advice. Google basically knew that was a … Read more
November 23, 2015 | Posted by Joel Janovsky A while back Google launched their mobile friendly test, allowing webmasters to better understand how to optimize their websites for mobile devices. Next on the list was Bing, only recently launching theirs as announced by me on November 16th. And now, finally, Yandex, Russia’s most … Read more
December 8, 2015 | Posted by Joel Janovsky For every day that passes by, more and more Google searches are performed from mobile devices. Therefore, mobile keyword tracking has become an essential part of every SEO’s daily work; to monitor improved SERP rankings on mobile devices (in addition to desktops). In order to … Read more
May 23, 2016 | Posted by Shay Harel Google has recently been breaking out of the box with all of its tests to the layout of the SERP. First we saw tests to the color of Ad tags, then we saw the color of titles within organic results disappear, and just last week … Read more
July 20, 2016 | Posted by Rank Ranger The mobile web is growing in importance to all marketers, causing us to realize that there is a need for a tool that monitors the existence and trends of Google updates to the mobile search. Since such a tool did not exist, we decided to … Read more
August 2, 2016 | Posted by Shay Harel Just in time for a Google SERP fluctuation frenzy, the newly released Mobile SERP Feature Tracker saw a seesawing series of SERP features over the course of July. Join me as I investigate what went up, what went down, and which SERP feature data trends … Read more
September 6, 2016 | Posted by Shay Harel August SERP Features: Out with the Old, In with the New, and Then out with New Again August was a month with SERP news aplenty. In fact, last month had everything you could possibly want, *** summer days, the coming of the school year … Read more
September 21, 2016 | Posted by Shay Harel Google is one step closer to fostering an era of a faster, more nimble mobile web experience. True to its word, the search engine has placed AMP pages within the blue organic results. As speedier pages with their lightning bolt icons began to appear within … Read more
February 27, 2017 | Posted by Mordy Oberstein Google’s AMP has been making a lot of noise on the SERP for a good while now. Most recently, and as we reported, AMP results have come to dominate Google’s News Box on the mobile SERP. As it turns out, that’s not all AMP is … Read more
Google mobile search results can show the Google Business Profile listing in one section and the reviews later down in another section. I am pretty sure I’ve seen this on and off over the past year or so, but I can’t find my coverage of it. So Melanie Funderburk posted a video of this in … Read more
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