Ever wonder how leading brands are transforming their social media strategies with AI? With an uptick in AI adoption for marketing, AI tools are shaking things up. Brands are seeing huge benefits from using AI to generate dynamic content and power-responsive customer service chatbots. And these innovations aren’t just for global giants. Small and medium … Read more
It doesn’t take a lot of sentences to cover the number of disruptions in search marketing in the season (or era?) that we’re in. Right now, Google is rapidly changing organic and paid search, causing excitement and confusion. New AI Overviews, leaked information and potential OpenAI search engines are creating distractions in our careers. Additionally, … Read more
SEO has come a long way from the days of keyword stuffing. Modern search engines like Google now rely on advanced natural language processing (NLP) to understand searches and match them to relevant content. This article will explain key NLP concepts shaping modern SEO so you can better optimize your content. We’ll cover: How machines … Read more
As a long-time Sitecore practitioner (since 2008!), witnessing the evolution of Sitecore development over the years has been fascinating. With Sitecore’s transformation from a web CMS into a comprehensive martech suite, the role of a Sitecore developer has undergone a significant shift. Let’s dig in as we aim to redefine what it means to be … Read more
Modern SEO is about developing a cohesive brand identity and implementing a content strategy that genuinely serves your target audience across the web. This article explores a new paradigm for SEO, one rooted in effective brand building. You’ll learn: Why establishing brand credibility and awareness should be the priority, with Google rankings being a byproduct … Read more
Regular audits of Google Ads and Microsoft Advertising campaigns are crucial for PPC marketers. Failing to do so can result in significant costs for clients, and what’s more, it’s often an entirely avoidable expense. To avoid common pitfalls and optimize spending in PPC campaigns, Melissa Mackey, paid search director at Compound Growth Marketing, provided a … Read more
INTRODUCTION: In the ever-evolving landscape of e-commerce, adopting modern technologies is essential to stay competitive and deliver a seamless online shopping experience. HCL Commerce, a robust e-commerce platform, can be further empowered by integrating with Spring Boot—a powerful framework for building Java-based microservices. In this blog post, we’ll explore the synergy between HCL Commerce and … Read more
Key Points A growth strategy is an action plan for a business to increase sales, revenue, or customers. Choose business growth strategies that align with your budget, goals, timelines, competition, and desired market share. The most effective growth strategies align with brand positioning, possess deep audience insight, and are diversified to reduce risk and maximize … Read more
Did you know that the Google Search Console Insights analytics tool offers “tips.” Did you know that some of those tips are not SEO or technical in nature? One of those tips says to “create modern looking and visually appealing content.” But John Mueller of Google said that tip is just a “general tip.” Simon … Read more
I started building links in 2010. The process then was very simple: scale your outreach to build backlinks directly to the pages we want to rank. Approaching link building with this perspective can lead one to focus too much on nurturing skills for bulk outreach or email automation. These are good skills, but the best … Read more
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