Unveiling the Power and Potential of GraphQL in Modern Web Development / Blogs / Perficient

Unveiling the Power and Potential of GraphQL in Modern Web Development / Blogs / Perficient

1. Precise Data Fetching: One of the standout features of GraphQL is its ability to offer precise data fetching. Instead of being restricted to fixed endpoints, clients can create queries that specify the exact fields they require. This eliminates the problem of over-fetching, where unnecessary data is retrieved, and under-fetching, where additional requests are needed … Read more

5 Modern Ways to Get Backlinks to Boost Your SEO Profile 

5 Modern Ways to Get Backlinks to Boost Your SEO Profile 

SEO is constantly changing and evolving, and link-building is no different.  Link-building tactics that were viable just 5 years ago are now obsolete (like paying for links and automating generic mass outreach emails).  Why is that? There are many reasons, including Google Algorithm Updates, emerging search trends (like AI chatbots), and the fact that some … Read more

Digital PR vs. manual link building: Adapting to the modern search landscape

Digital PR vs. manual link building: Adapting to the modern search landscape

“Links are the currency of the web.” We’ve been told this for years, and to be fair, it was true. But not any longer. In this article, I’ll explain why manual link building is now less powerful and practical than digital PR. Relationships: The new currency of the web In recent years, Google has moved … Read more

Beyond keywords: How entities impact modern SEO strategies

Beyond keywords: How entities impact modern SEO strategies

The transition from “search engine 2.0” to “search engine 3.0” has brought significant changes, particularly with the introduction of entities. This article explores these shifts, the impact of entities on modern SEO and how to adapt your strategies to thrive in this new era.  Building your own SEO ‘notional machine’ In my early years of … Read more

Is Content The King In Modern SEO?

Is Content The King In Modern SEO?

With the ever-evolving SEO industry and emerging new trends, is content still the key to a successful strategy? How do you ensure your content meets the latest search standards? On May 25, I moderated a webinar with Carlos Meza, President and CEO of Crowd Content. Meza shared what it takes to form an effective content … Read more

Keeping up with the fluidity of the modern consumer – Search Engine Watch

Keeping up with the fluidity of the modern consumer – Search Engine Watch

Humanity’s relationship with digital media is changing at an extraordinary pace. In 2021, adults in the United States were already spending an average of 485 minutes a day with digital media. That is over eight hours every day. 31% of U.S. adults claimed they go online “almost constantly” based on a survey from the Pew … Read more

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