Kateryna HordiienkoResearch Editor at Serpstat The most important part of any work is analyzing the results. It allows you to evaluate the effectiveness of decisions made, identify mistakes, and adjust the further action plan. The modern approach to business analytics involves using top key performance indicators — KPI metrics. These are often quantitative indicators that … Read more
Your content may be captivating and well-written. But does it generate value in the form of leads or conversions? Content monitoring answers this question. By tracking the performance of your content, you can align your marketing strategy with your audience’s preferences to create valuable content that drives tangible results. Let’s explore how. What Is Website … Read more
Keyword monitoring has two aspects. One is about tracking a page’s position in the search results, and the other is about monitoring websites and social media for the occurrence of certain keywords. Hence, marketers use keyword monitoring tools for two purposes: In this article, I’ll go through three tools you’ll need to get both jobs … Read more
August 15, 2017 | Posted by Rank Ranger Though it goes without saying, scoring a Featured Snippet can put you at a significant advantage. With zero ranking superiority being so significant, tracking your Featured Snippet progress, especially as compared to the competition, becomes a central priority of any sound SEO strategy. To facilitate … Read more
Local SEO has become a huge topic in recent years. In fact, did you know that “near me”, and “buy now” searches are up by 500%? That’s right. They are completely smashing it. Moreover, with the rise of smartphones, every third search is related to location. And we are sure that you want to attract … Read more
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