Microsoft is notifying all advertisers that their Smart Shopping campaigns will soon be upgraded to Performance Max, a transition set to occur in the coming months. Why we care. This mandatory shift marks Microsoft’s push toward its more advanced, AI-driven ad format, potentially impacting many ecommerce advertisers. What’s new: All Smart Shopping campaigns moving to … Read more
In case you missed it, 2,569 internal documents related to internal services at Google leaked. A search marketer named Erfan Amizi brought them to Rand Fishkin’s attention, and we analyzed them. Pandemonium ensued. As you might imagine, it’s been a crazy 48 hours for us all and I have completely failed at being on vacation. … Read more
Google Ads has rolled out an updated UI to a small number of accounts. While the affected accounts will experience a different layout, structure and design, it’s important to note that there have been no changes in functionality to any tools or features. This specific UI change, which is currently in beta for Manager Accounts, … Read more
The Microsoft Bing team has moved back to the Redmond office after being in the Bellevue office for over 13 years. They moved last week and Michael Schechter posted some photos with meaning of the building they were in for those years. Michael wrote on Twitter,Back in 2009, the Bing team moved from Building 88 … Read more
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