For years, Google and Bing have dominated paid search. Brands have focused most of their PPC budgets on these two search titans. However, the search landscape is evolving rapidly. Platforms like TikTok, Pinterest, YouTube, Reddit and Instagram offer exciting new opportunities for savvy advertisers looking to expand their reach. These alternative platforms come packed with … Read more
The role of an SEO professional has undergone a major transformation in recent years. Traditionally, SEO was primarily about keyword optimization and links and ranking well on search engines like Google and Bing. While these elements remain important, search engines today evaluate a much more complex set of ranking factors. And the search landscape has … Read more
In an era where screens rule and connectivity drives decisions, businesses in the financial sector can no longer depend solely on traditional marketing techniques. Today’s cutthroat competitive landscape demands a thorough, multi-dimensional digital marketing strategy. Following up on our previous piece, “Financial Advisors SEO Guide 2023: How to Grow Your Visibility in Google Search,” we’re … Read more
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