Few concepts have generated as much buzz and speculation in SEO as E-E-A-T. Short for Experience, Expertise, Authoritativeness, and Trustworthiness, this framework has been a cornerstone of Google’s Search Quality Evaluator Guidelines for years. But despite its prominence, more clarity about how E-E-A-T relates to Google‘s ranking algorithms is still needed. In a recent episode … Read more
In a recent exchange, Google’s Search Liaison addressed concerns about using branded keywords in articles. The discussion, which unfolded over several tweets, centered on the impact of mentioning specific brand names in product reviews and other content. Jake Boly, a content creator, initially asked why his articles featuring unique content consistently ranked on pages 3-4 … Read more
When it comes to expertise, experience, authoritativeness and trustworthiness (E-E-A-T), SEOs have been eating up what Google’s been serving – that it’s not just about what you say (content); it’s about who’s saying it (content creator) and where (host website). There is no doubt that you can craft content with E-E-A-T in mind and that … Read more
August 23, 2017 | Posted by Mordy Oberstein Transcript: Moving You Past the Myths of Competition Analysis Mordy: Welcome to the SEO lounge, actually welcome to the first ever SEO Lounge. I’m Mordy from Rank Ranger… Joel: I’m Joel. Mordy: … from Rank Ranger. Together we are Rank Ranger? Part of Rank Ranger? … Read more
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