Yelp is rolling out new features and updates aimed at multi-location businesses and national advertisers, the company announced today. Why it matters. Yelp is looking to attract more enterprise clients and expand its advertising capabilities beyond local businesses. Details. The new offerings include: Request a Quote for Brands: Allows national services businesses to receive and … Read more
Franchise SEO is simple. It’s basically local SEO multiplied by the franchise’s number of locations, right? Wrong! With more locations come greater challenges requiring a more nuanced approach than a typical local SEO campaign. In this guide, I share successful strategies I’ve used to scale SEO for local and national franchises. It’s split up into … Read more
You can’t overstate the power of a strong online presence, particularly when it comes to SEO. At the heart of SEO lies strong, targeted backlink strategies. In other words, strategies for building links from other websites that point to your site. These aren’t just digital pathways leading back to your content. They’re also crucial endorsements … Read more
Today’s ask an SEO question comes from Mark: “How can a small company that only ranks in its local markets begin to rank in another market? What would you do to help the small company rank in a new area?” Great question, Mark! The good news is that the answer is fairly easy and can … Read more
BattleBots is the most popular robot fighting competition in the world, and Perficient’s partnership with RioBotz and their BattleBots competitor, Minotaur, allows us to interact with STEM enthusiasts on a global scale. The seventh season of BattleBots premiered in January, and Minotaur entered the ring on a mission for redemption and revenge. Minotaur has defeated … Read more
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