What Are Native Ads? Native ads are a type of paid advertisement that blends with the look and feel of the content on the platform where they appear. And native advertising lets you engage your audience across different channels. Such as search engines, social media feeds, and content discovery platforms like Google Discover, Feedly, Reddit, … Read more
The Microsoft Advertising Platform is upgrading all existing image and feed campaigns on a manual cost-per-click (CPC) bid strategy to enhanced CPC from May 13. This upgrade process is expected to take a few days but should be finalized by May 17, 2024. Additionally, all manual CPC bidding for newly created native campaigns will be … Read more
Fresh from the latest experimentation and personalization conferences, it’s evident that while artificial intelligence (AI) is the top trend, personalization remains a pivotal factor in your website and native mobile app. Surprisingly, many companies still underutilize this powerful tool. They may experiment with geo-targeting and content tweaks but struggle to see the direct impact on … Read more
During my time working with React Native, I have collaborated with many people from all around the world. While their skill sets and methodology varied greatly, many developers preferred using third-party libraries. Often there seemed to be hesitancy in creating solutions interacting with the native layer of the app. Even going so far as brute-forcing … Read more
A Guide to Creating Accessible and Meaningful Web Content Welcome back to our series on building accessible websites with native HTML! In this fourth installment, we’ll be discussing the importance of accessible links using semantic HTML. Links are a fundamental part of the web, providing users with the ability to navigate between pages, access additional … Read more
A Guide to Creating Accessible and Meaningful Web Content In the world of web development, accessibility has become a crucial factor in designing and building websites. Accessibility ensures that everyone, regardless of their abilities, can access and use a website without any barriers. Semantic HTML is one of the most essential tools in creating an … Read more
As the web becomes more ubiquitous in our daily lives, it is essential that we make it accessible for everyone. Web accessibility refers to the practice of designing websites and applications to be usable by people of all abilities, including those with disabilities. One of the most fundamental tools for achieving web accessibility is native … Read more
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