This past June, we hosted a webinar with Digital Patient Experience Strategist, Chris Boyer on How to Navigate AI Search: Key Insights for Healthcare Digital Marketers. Though the webinar was geared toward the healthcare industry, the content discussed offers universal value to any digital marketer adapting to AI-driven search. During the webinar, we discussed topics … Read more
The SERPs are a volatile place right now. Since March 2024, the SEO industry has seen significant disruptions, with Google rolling out its latest algorithm changes. From the deindexing of websites to the delivery of manual penalties, site owners and SEO professionals have found themselves in a tough spot as Google attempts to clean up … Read more
Receiving negative reviews from former employees is never fun. Getting this sort of detrimental feedback online can feel like a sucker punch. But get this: Poor online feedback is not the end of the world, regardless of whether it comes from a former employee or a current customer. How you navigate negative reviews reveals a … Read more
Total U.S. student loan debt exceeds $1.7 trillion. This number represents a significant burden for millions of Americans — a burden that lenders can help ease through education and support. Lenders that truly listen to the needs of students and families have an opportunity to build authentic relationships along the borrowing journey so they’re top… … Read more
There has never been a more exciting time to be in search than today. As the broader industry moves towards personalized, AI-informed search experiences, the $200bn search market is attracting new investments, new entrants, and the creation of multiple types of search engine ******. As this market trajectory skyrockets, time is moving fast for those … Read more
A/B testing can be a great tool for enhancing website functionality, user experience and conversions. However, when done at an enterprise scale, A/B testing poses unique challenges that can inadvertently undermine a site’s SEO performance. This article examines the nuanced relationship between A/B testing and SEO. The synergy of A/B testing and SEO A/B testing … Read more
It might still be trendy, but social media has been around for a while. In fact, experienced marketers have been using it for 15+ years to attract and engage with potential customers. At the same time, it never stands still; the landscape of social media marketing now compared to those 15 years ago is almost … Read more
Google has announced a couple of updates to its Schema structured data support. These enhancements will improve discussion forums, profile pages, and organizations’ appearance in search engine results pages. Let’s review these changes. You’ll see how the Yoast SEO Schema framework can help you leverage them to their fullest potential. About the discussion and profile … Read more
Google Maps gets holiday travel boost with smarter transit, group planning, and community engagement features. Google Maps is updating transit directions to recommend smarter routes. New tools will allow for easier group trip planning on Maps. Users can now react to Maps content with emojis. Source link : Searchenginejournal.com
The role of an SEO professional has undergone a major transformation in recent years. Traditionally, SEO was primarily about keyword optimization and links and ranking well on search engines like Google and Bing. While these elements remain important, search engines today evaluate a much more complex set of ranking factors. And the search landscape has … Read more
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