Google has added the negative keywords tab to the Google Ads Keyword Planner tool. This gives advertisers more data and tools to add keywords to exclude from their Google Ads campaigns. This was spotted via Zeeshan Ali on LinkedIn (I found it via PPC News). Here is a screenshot of the new negative keywords tab: … Read more
Google Ads announced a number of new features and updates to the ad platform this morning at DMEXCO in Europe. These include negative keywords coming to Performance Max campaigns, new insights and reporting, expanding AI features and much more. I’ll just bullet point the news, so it is easier to chew on: Negative keywords for … Read more
Google will launch campaign-level negative keywords in Performance Max (PMax) later this year. This will help brands better fine-tune ad targeting on Search. In addition, Demand Gen campaigns are getting omnichannel bidding and increased flexibility. Why we care. It’s finally here! Instead of having to go through a form or ask your Google account manager, … Read more
“No one answered the phone. Sure, it was after business hours, but that’s still no excuse! One star!” Ever received a review like this on your Google Business Profile – a review so unreasonable that all you can do is hang your head and wonder what’s wrong with certain people? Don’t worry. Every business owner has received … Read more
Google has released version 2.7 of the Google Ads Editor. This new update brings a number of new features and also deprecates a number of features. New features include AI-generated assets, account level content label exclusions, account-level negative keywords and more. Version 2.6 was released in March 2024 and version 2.5 was released in November … Read more
Google’s Gary Illyes answered a question about negative SEO provides useful insights into the technical details of how Google prevents low quality spam links from affecting normal websites. The answer about negative SEO was given in an interview in May and has gone unnoticed until now. Negative SEO Negative SEO is the practice of sabotaging … Read more
Receiving negative reviews from former employees is never fun. Getting this sort of detrimental feedback online can feel like a sucker punch. But get this: Poor online feedback is not the end of the world, regardless of whether it comes from a former employee or a current customer. How you navigate negative reviews reveals a … Read more
Customer complaints are an inevitable part of doing business. And while most customer feedback is valuable (even when negative), receiving bad reviews on public-facing platforms can be daunting. In this post, we’ll show you how to respond to negative reviews on Google and other platforms. The goal is to help you mitigate any harm to … Read more
Negative keywords are crucial for optimizing Google Ads campaigns. They save budget, improve ad relevance and sculpt ideal traffic. Without a strong PPC strategy, wasted spend and ineffective placements can occur. This article dives into negative keywords, exploring six implementation strategies, hands-off vs. assertive approaches and platform-specific variations. What are negative keywords and why do … Read more
Google’s John Mueller answered a question on Reddit about what to do about an increase in spammy backlinks that are perceived as having a negative impact on rankings. Mueller’s answer showed what publishers should focus on. Noticing Spammy Backlinks The person asking the question said that they had noticed an increase in spammy backlinks and … Read more
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