At Digital Freak in Melbourne, we **** to stay ahead of the game, especially when it comes to finding new ways to help small businesses make the most of their advertising dollars. And the latest exciting news from Google Ads has us buzzing! Google’s Display & Video 360 (DV360) just added Netflix advertising inventory to … Read more
Netflix is phasing out its cheapest ad-free plan in Canada and the UK, with plans to do the same in the U.S. and France. Driving the news. Netflix added 8 million global subscribers in Q2, with its ad-supported plan gaining significant traction. The budget-friendly tier now accounts for over 45% of new signups in markets … Read more
Microsoft is expanding its advertising toolkit, now supporting Video and Connected TV (CTV) ads in its Advertising Editor. They are also including Netflix in its CTV network across 10 countries. Why we care. This move allows advertisers to manage video campaigns in bulk, streamlining the process of reaching audiences across highly engaged audiences watching Netflix’s … Read more
Netflix’s ad-supported tier is rapidly gaining traction, reaching 40 million monthly users globally, the streamer announced at its 2024 Upfront presentation. The paid ad offering, initially seen as a risky move, has quickly become a hit for Netflix as it seeks new revenue streams amid intensifying streaming competition. Why we care. Netflix’s platform offers advertisers … Read more
With 39 million views, Netflix’s “Wednesday” earned the top spot on YouTube’s Cannes Ads Leaderboard 2023, a roundup of the top global video ads since last year’s festival. Leading video ads trends. Music (Telecom Egypt, Qatar Airways, Orange Egypt, Burger King), authenticity (Peacock, Netflix, HBO Max/The Last of Us), cross-generational appeal (Bulgari, Peacock) and emotion (HBO Max, … Read more
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