SEO’s best minds are clearly back at work. An impressive set of articles were published this month, and this roundup will take you through the best of them… We’ll open with some case studies. First, you’ll learn what three separate case studies have to say about what went down with the December 2020 update. After … Read more
The world is starting to get back to work with the shutdowns ending. If the last 30 days are any indication, the world of SEO is already back at full speed. Many great pieces have been published, and this roundup will carry you through some of the best. First, we have a bumper crop of … Read more
September 4, 2019 | Posted by Shay Harel Mobile continues to be the pied piper to desktop’s SERP layout as Google seems to have moved on from the URL in favor of breadcrumbs. Google Ads brings the meaning of “close variants” to a whole new level while it announces the average position metric … Read more
This week, we had the big Google Marketing Live event where Google showcased more of how ads will work on the new Google Search Generative Experience. Google launched the new Search Generative Experience to some searchers last minute (so this is not in my video). Google also showed us how AI would help advertisers build … Read more
The first quarter of the year is closing soon. Now is the time to think about what’s working, what isn’t, and how you’re going to end the year on top. In this roundup, we’ve got some great ideas on where you can find an edge. First up is an abundance of case studies. The data … Read more
October 3, 2019 | Posted by Shay Harel Growing up, my favorite sports announcer’s preferred catchphrase was ‘Holy cow’. Looking back at the Google SERP in September and all I can say is… Holy cow! Another core algorithm update landed, reviews on the SERP have tanked like an airplane made of lead, the … Read more
As the year’s third quarter nears, you’re in a great position to consider what you need to change to meet your most aggressive year-end goals. If you need some new strategies to turn things around, this roundup may help. First, you’ll pick up new skills from the guides. You’ll learn how to use topic clusters … Read more
Half of the year is behind us now. With brand new core updates dropping, it’s clear that we can’t take all of our old strategies into the next quarter. If you want to stay caught up, you’ll need to know about the fresh releases we’ll be covering in this month’s roundup. First, you’ll learn some … Read more
Are you feeling on top of the competition now that you’re nearly halfway through the year? If not, this roundup should give you the edge you need with the latest data studies, guides, and news alerts. In the first case study, you’ll get a behind-the-scenes look at how a site earned one million visitors. Then, … Read more
Google has revealed new information about a ranking system called ‘Topic Authority.’ This system aims to deliver more relevant, expert, and knowledgeable content in Google Search and News for queries on specialized topics. Why Topic Authority? The inception of Topic Authority is an attempt to address a common challenge Google users face when seeking authoritative … Read more
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