news Archives - Page 27 of 28

Search News Buzz Video Recap: Google Reviews Update, Google Core Update’s Local Search Impact, Webspam Report, Generative AI Coming To Google Search, Bard Updates & Bing Chat Plugins

April 14, 2023 by BTR

This week in search, we covered the new April 2023 reviews update that goes beyond just product reviews. We also covered the possible impact the Google March 2023 broad core update had on local search. Google’s John Mueller said they don’t launch algorithm updates and say they got everything wrong. Google released its web spam … Read more

Google’s John Mueller On Links From News Sites

April 11, 2023 by BTR

Google’s John Mueller commented in a Twitter discussion about the supposed ranking power of links from news sites and offered a different way of thinking about how Google treats those links. Links from Viral PR Campaigns The discussion on Twitter started with a tweet by Patrick Stox, commenting on an article he wrote for AHREFS … Read more

SEO News You Can Use: OpenAI Vows To Boost AI Systems Security | SEOblog.com

April 10, 2023 by BTR

In a recent article, OpenAI expressed its commitment to creating AI that is both safe and helpful. OpenAI’s most recent model, GPT-4, can boost creativity, increase productivity and offer personalized learning opportunities. OpenAI does, however, recognize that there are risks associated with AI technologies, which must be managed through deployment practices and safety precautions. Here … Read more

Search News Buzz Video Recap: Unconfirmed Google Update, Bard & Bing Chat Upgrades & More SEO & PPC Search News

April 7, 2023 by BTR

Note I recorded and wrote this recap on Wednesday but scheduled it to go live on Friday morning, and I am offline for Passover. I posted the monthly Google Webmaster report, and it is an excellent way to catch up on the last month of Google SEO topics. Google said they upgraded Bard’s math and … Read more

Three Key Elements of SEO for News Publishers

April 5, 2023 by BTR

September 13, 2022 | Posted by The In Search SEO Podcast What makes SEO different for news publishers? And how much organic traffic might you be able to drive as a news publisher? That’s what we’re going to be covering today with a Springboks supporting Dutchman living in Northern Ireland. He’s a specialist … Read more

Evergreen Content Doesn’t Rank As Well In Google When Topic Is In News

April 4, 2023 by BTR

Google’s Danny Sullivan responded to a complaint around why a well-researched and detailed piece of content around Gwyneth Paltrow was not ranking above the “the obvious spammy robo chat churners,” as the publisher put it. The answer, having dates on fresh content is important for Google to understand the content is recent and recently updated. … Read more

SEO News You Can Use: Google Broad Core March 2023 Update Rollout Is Complete | SEOblog.com

April 3, 2023 by BTR

The Google Broad Core March 2023 update is done rolling out. The update started on March 15, 2023, and the announcement that the rollout was complete was made on the Google Search Status Dashboard. The update took 13 days to complete and has had a significant impact when compared to previous updates. Google Core updates … Read more

Search News Buzz Video Recap: Google Core Update Done, Bing Chat To Share Ad Revenue, Search Console, Ad Badges & Much More

March 31, 2023 by BTR

Google finished rolling out the March 2023 broad core update on Tuesday, and it took about 13 days to roll out. Microsoft said they are exploring sharing ad revenue from Bing Chat with publishers through the Microsoft Start program. Microsoft executives also mocked Google for Bard’s lack of citations and said Bing Chat is better. … Read more

How to master Google News optimization to boost content visibility and traffic

March 30, 2023 by BTR

Let’s set the record straight. Google News optimization is not only for news sites. Any website which regularly invests in timely content can reach engaged audiences and drive quality traffic with a solid Google News SEO strategy. Google News-driven results send over 24 billion clicks per month to publishers. Here’s how to claim your share. … Read more

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