Branded vs. Non-Branded Keywords: What’s the Difference?
Defining Brand vs. Non-Brand Keywords Branded keywords are search terms that include your brand name. Or some variation of it. Non-branded keywords are general search terms that don’t mention your brand. For example: Branded: “iPhone,” “Semrush SEO tools,” and “Microsoft Office 365” Non-branded: “smartphone,” “SEO software,” and “productivity suite” Those who use branded keywords are … Read more
