SMX Next returns online Nov. 13-14, focusing on what’s working in search now and how to prepare for 2025. Search marketing is ever-changing. We’ve seen several big changes so far in 2024 including massive Google algorithm updates, the arrival of Google AI Overviews and multiple new AI Google Ads features and tools. Plus, revelations from … Read more
There is no better time for organizations to prioritize Schema Markup. Why is that so, you might ask? First of all, Schema Markup (aka structured data) is not new. Google has been awarding sites that implement structured data with rich results. If you haven’t taken advantage of rich results in search, it’s time to gain … Read more
SMX Advanced, the premier conference for experienced senior-level search marketers, returns online June 11-12. As you know, 2023 was an unprecedented year for search and the pace of change will continue through 2024. There’s a growing sentiment that Google search is not serving search marketers well. How do we continue to optimize search efforts and … Read more
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