It’s been over a month since Google officially rolled out AI Overviews to broader users. The transition from SGE to AI Overviews yielding some interesting changes that we anticipated and tracked with BrightEdge Generative Parser™. As with any new technology, there were some challenges right out of the gate that Google swiftly addressed and today … Read more
What a month it’s been for AI search technology! After almost a year of testing in labs, Google took the step we were all waiting for and began rolling out AI more broadly across search. One week prior to this, based on our BrightEdge Generative Parser™ data, we correctly predicted that Google was getting ready … Read more
There’s a lot of evolution in AI search happening in April!. As we move into May, we are seeing strong signals that Google is refining SGE to go live. BrightEdge Generative Parser™ continues to monitor how AI is changing search with a focus on Google SGE as well as AI-First engines like Perplexity. In fact, … Read more
Google’s March 2024 core update will hands down be one of the most talked-about SEO topics of the year, if not the last few years. There’s so much around the update, from its length to the death of the helpful content update (HCU) to all of the quality issues on the SERP (talking about you, … Read more
This has been an exciting past month in Generative AI and Search! We released exclusive findings on Perplexity. Our Generative Parser™ does more than just delineate the intersections between SGE and Perplexity; it also highlights key focus areas for digital marketers aiming to boost referral traffic and develop robust strategies for generative search engine optimization. … Read more
At BrightEdge, our Generative Parser TechnologyTM has provided us a front-row seat to the evolving landscape of Google’s Search Generative Experiences (SGE). This is a pivotal moment for observing Google’s search technology, as we are witnessing their experimentation and learning processes as they happen. Our Ultimate Guide to SGE has been regularly updated with our findings, … Read more
It’s a tale as old as time, or at least as old as Star Wars. I have “gone to the dark side” of project management platforms by dipping my toes in the Azure DevOps **** (spoiler alert, come on in! The water is fine). And while these two platforms can even be integrated with one … Read more
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