Yelp is rolling out new features and updates aimed at multi-location businesses and national advertisers, the company announced today. Why it matters. Yelp is looking to attract more enterprise clients and expand its advertising capabilities beyond local businesses. Details. The new offerings include: Request a Quote for Brands: Allows national services businesses to receive and … Read more
Amazon rolled out a new beta feature for businesses that don’t sell products on its platform, allowing them to generate leads through display ads across Amazon’s vast network. Why we care. Amazon’s new lead generation ad type gives advertisers the opportunity to expand their customer base and tap into Amazon’s data-rich environment, even if they … Read more
Get the week’s best marketing content **** The Box used Ahrefs to execute multiple SEO initiatives for their website, including a site-wide content refresh initiative in 2023. Their most prominent achievement is a 600% increase in keywords ranking on the first page of Google in just 4 months. In addition, they also achieved a 211% … Read more
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