Google is testing shading and adding color and depth to favicons that they display in the search result snippets. This was spotted some time ago but it seems to be more broadly being tested now, including the shading experiment. Here is a screenshot from Chandan Kumar from a few days ago on X – notice … Read more
Whether you’re new or old to Ahrefs, you’re in the right place. This tutorial will walk you through the most practical, repeatable, and actionable Ahrefs use cases from our six core tools that will help improve your SEO. Site Explorer is our competitive research tool. With Site Explorer, you can see a website’s: Backlinks Keywords it ranks … Read more
Reading Time: 4 minutes In today’s digital age, online reviews play a pivotal role in shaping consumer decisions. Many businesses value these reviews and often seek genuine feedback from their customers. However, there’s a darker side to this practice, one that involves scams and fraudulent activities. At Vizion Interactive (Vizion.com), we take our reputation seriously … Read more
Did you know that the Google Search Console Insights analytics tool offers “tips.” Did you know that some of those tips are not SEO or technical in nature? One of those tips says to “create modern looking and visually appealing content.” But John Mueller of Google said that tip is just a “general tip.” Simon … Read more
After testing three different formats for links within the Google Search Generative Experience and then pausing that test a few weeks later, Google has officially decided to go with the arrow-down buttons that reveal links to web pages as cards. Google was actually testing this format shortly after the link test ended, so I guess … Read more
Bing is testing a green official site label or icon on some of its search result snippets. We’ve seen the “official site” title added to some search results in the past, but now there is this form of verification badge being added. Here is a screenshot from Shameem Adhikarath as he posted on Twitter – … Read more
In a Google SEO Office Hours, Google’s Martin Splitt answered a question about structured data validation and how Google’s validator can show different results than the Schema.org validator. Structured Data Validation Both Google and Schema.org offer tools for validating if structured data is correct. Google’s tool is called the Rich Results Test. Schema.org’s tool is … Read more
Since ChatGPT upended the marketing scene in November 2022, marketers have been scrambling to figure out the best ways to use conversational AI in SEO. The great debate began, can AI be used for the purpose of content creation? The ambiguity surrounding Google’s official stance on the AI revolution and content creation with machine learning … Read more
Google has extended the Google Ads Government documents and official services policy for several weeks, from March 31, 2023, to May 24, 2023. This was previously announced in late January, and we covered it, but now Google made two changes to that announcement. The two changes include: Extending the enforcement **** from March 31, 2023 … Read more
Microsoft Bing is testing adding an “official site” label in the search results. If you search for a specific site, you may find that Bing adds to the title of the search result snippet the words “Official Site.” This was spotted by Shameem Adhikarath and posted on Twitter, but I cannot replicate it myself: I … Read more
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