How customer experiences are redefining local marketing online and offline.

How customer experiences are redefining local marketing online and offline.

Top brands set themselves apart by crafting seamless and positive customer experiences as soon as a customer finds one of your locations – online or in-person. Those exceptional local experiences, which we define as the intersection between local marketing and customer experiences, are imperative to build positive brand perceptions, delight customers, and encourage brand advocates. … Read more

How to set up an offline conversion import from Salesforce into Google Ads

How to set up an offline conversion import from Salesforce into Google Ads

So you’re a paid search advertiser with a lead generation client. You’ve been reporting on total leads generated by paid search each month, but now your client wants to know about the quality of the leads your campaigns are providing. Gulp!  If your client has Salesforce as their customer relationship management (CRM) system, you can … Read more

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