Opportunities Archives

Link Prospecting: Ultimate Guide to Find High-Value Backlink Opportunities » Rank Math

September 6, 2024 by BTR

Have you ever wondered how some websites rank higher on Google while others struggle to make it to the first page? One key factor behind this success is backlinks, which are links from other websites pointing to your content. But how do you find the right sites to link to yours? This is where link … Read more

Voice Search Optimization: 3 AI Driven Opportunities for 2025

August 31, 2024 by BTR

We’ve talked about voice search before. We told you not to focus your SEO strategy on voice search in 2017, and again in 2020. Fast forward to 2024, a lot has changed. The emergence of generative AI has blasted into the mainstream, people and businesses alike taking notice, with over half (52%) of Americans using GenAI. Apple announced their Apple Intelligence with the promise of features like article summarization and added privacy with web erasers. Should you completely pivot your SEO strategy in 2024 to prepare? Not necessarily, but I will highlight for you 3 voice search tactics to get ahead of as we look ahead to 2025.

New SERP Features to Find Growth Opportunities

July 26, 2024 by BTR

Note: This article was originally published in April 2023. We’ve since updated it with information on more SERP features we’ve added to our toolkit in 2024. You’re probably familiar with SERP features. We define them as any additional element on a search engine results page that adds something new to the typical format of a … Read more

Differences Between AI Overviews and SGE that Enhance Marketer’s Engagement Opportunities

June 5, 2024 by BTR

It’s been roughly two weeks since Google announced AI Overviews! BrightEdge Generative Parser™ has been tracking SGE for nearly 8 months now, and we’ve logged our findings in our Ultimate Guide to SGE. We have been able to observe the transition to AI Overviews in real-time. The code base and many of the modules that … Read more

Google AIO 24: Threats And Opportunities

May 22, 2024 by BTR

Google I/O 2024 was all about one thing: the launch of AI Overviews (short: AIOs). You might know the Gemini-powered direct answers as AI Snapshots from Google’s public beta environment Search Generative Experience. Now, they’re here, ushering in a new era for Search. Google’s stunning first quarter and the softening of the ChatGPT hype led me to believe that Google had … Read more

TikTok expands monetization opportunities and rewards for creators

March 6, 2024 by BTR

TikTok is encouraging creators to post more high-quality content by expanding its incentives, including: Allowing all creators to offer subscription packages. Bringing its Creativity Program out of beta. Upgrading its Creator Academy. Why we care. Encouraging creators to share lengthier videos not only expands advertising opportunities for brands but also enhances engagement. Higher-quality content tends … Read more

SEO In 2024: Top Priorities, Challenges, And Opportunities

March 4, 2024 by BTR

The world of search has seen massive change recently. Whether you’re still in the planning stages for this year or underway with your 2024 strategy, you need to know the new SEO trends to stay ahead of seismic search industry shifts. It’s time to chart a course for SEO success in this changing landscape. Watch … Read more

Google’s ‘People Also Search For’: Unlock SEO Opportunities

January 17, 2024 by BTR

What Is Google’s ‘People Also Search For’ Feature? “People also search for” (PASF) is a feature of Google’s search engine results. It provides users with additional search suggestions related to their original query. PASF appears on a search results page after users click on a website and then quickly navigate back to the original results. … Read more

Transform enterprise SEO challenges into opportunities

January 11, 2024 by BTR

SEO in an enterprise setting, where a website has tens of thousands of pages, is like navigating a labyrinth of tunnels (product and content pages) that constantly shift around every few weeks. When you couple this with multiple Google algorithm updates each year (there were nine confirmed updates in 2023), even the finest digital agencies … Read more

Using ChatGPT to Prioritize SEO Opportunities [Video]

January 10, 2024 by BTR

Scoring matrices play a crucial role in efficiently prioritizing SEO recommendations. Whether we’re creating new content or updating existing pages, these matrices have become an integral part of our workflow. To streamline this process, we’ve adopted ChatGPT, which has proven to be an invaluable tool in our efforts.

M	T	W	T	F	S	S
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4	5	6	7	8	9	10
11	12	13	14	15	16	17
18	19	20	21	22	23	24
25	26	27	28	29	30

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