In the early days of digital advertising, it was pretty straightforward. Put in some keywords, set budgets and track your clicks and click-through rate. As ad platforms evolved to measure actual conversions, we improved our PPC ads to better achieve our business goals. In recent years, ad platforms have evolved even more, introducing smart bidding … Read more
As of now, 38 states have legalized medicinal marijuana, and 24 have approved its non-medical use. With continued legalization, the number of dispensaries—and thus competitors—is rapidly increasing. In such a crowded market, establishing effective cannabis SEO strategies is more critical than ever. you have to ensure your business stands out to succeed. The cannabis industry … Read more
What Is Website Health? Website health is that foundation that keeps your site working and performing properly. It’s conveyed by a collection of metrics that measure your site based on how secure, easy to use, and optimized for search engine visibility it is. And maintaining a healthy site can help you attract more traffic and … Read more
TikTok published a best practice guide on how to optimize your ad campaigns and bidding strategies for maximum performance. The 13-page guide includes tips and recommendations for: Account structure. Campaign setup. Data connections. Creative. Attribution. Measurement. Why we care. If you plan to run campaigns on TikTok this year, you should check out this guide … Read more
The relationship between SEO and user experience (UX) is an important consideration in your digital strategy. On one hand, SEO is crucial for getting a website to gain visibility on search engines. On the other hand, neglecting user experience could undermine success even with good SEO. The key is finding the right balance between optimizing … Read more
In an era where virtually everyone has a smartphone within arm’s reach, mobile advertising has become a crucial strategy for businesses aiming to reach their target audience. The unprecedented access to consumers provided by mobile platforms is unparalleled, offering both advantages and some disadvantages. Mobile advertising can yield significant results with proper optimisation, but without … Read more
The Facebook Pixel is a crucial tool in digital advertising, powering data-driven marketing strategies. It tracks and analyses visitor actions on your website, providing valuable data to optimise advertising. Retarget audiences, measure conversions and understand customer behaviour for tailored Facebook campaigns In this blog, we delve into the specifics of Facebook Pixel optimization for optimal … Read more
If your Instagram growth strategy is all about pleasing the algorithm, you’re falling behind the times. As social networks shift to allow users to discover content with greater intention, it’s time to master Instagram SEO – and our digital agency in Melbourne is here to help. Keep reading to learn the best ways to optimise … Read more
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