What Are SERP Features? SERP features are distinct search results that stand out from traditional organic (unpaid) search results (the blue links) that aim to improve the user experience by providing quick answers and additional information directly on results pages. And they can take several forms. Like this featured snippet: Some other common Google SERP … Read more
Google Voice Search makes searching online easier and more accessible. It also offers businesses new ways to connect with customers through hands-free technology. Read on to learn how to use voice search to improve SEO. And increase your online reach. What Is Google Voice Search and How Does It Work? Google Voice Search (also called … Read more
Pay-per-click (PPC) advertising is often an effective way to drive targeted traffic to your website. But deciding which PPC campaign metrics to track can be a little confusing for beginners. In this post, you’ll learn everything you need to know about which PPC metrics to track for your Google search ads and how you can … Read more
Peak shopping periods like Black Friday, Halloween, Christmas, and other holidays attract millions of shoppers online. They also present prime opportunities for ecommerce and retail brands to drive incremental revenue and traffic for the holiday season. According to the NRF, the 2024 holiday forecast is consistent with its forecast that annual sales for 2024 will be … Read more
Google’s John Mueller said he understands why some in our industry look to optimize for metrics within various SEO tool platforms, but he said there are not shortcuts in SEO and optimizing for those metrics won’t directly lead to Google search ranking or SEO gains. This came up in a Reddit thread from late last … Read more
Search engine optimization (SEO) improves your site’s visibility in organic (free) search results by aligning your content and structure with search engine algorithms and user intent. In other words, SEO helps search engines discover, index, and rank your site effectively. Which can lead to more organic traffic. But SEO isn’t just one thing. Most website … Read more
SEO and UX go hand-in-hand, both aiming to ensure users quickly find the website and its content while providing a good page experience. One without the other can lead to an over-optimized website that feels clunky and unorganized, or an aesthetic, easily scrollable website that’s nowhere to be found on the SERPs (search engine results … Read more
Featured snippets are those eye-catching answer boxes sitting at the top of Google’s first page. They scratch the itch of searchers looking for quick answers and solutions. Doesn’t this mean fewer clicks on your website? Sometimes. So why should you care about featured snippet optimization? Well, snagging a featured snippet can skyrocket your visibility, send … Read more
We’ve put together the ultimate SEO checklist to help you improve your site’s performance. This SEO best practices checklist includes 41 tasks that can lead to a boost in your rankings and an increase in your site’s organic traffic. Create a free Semrush account (no credit card needed), so you can follow the steps in … Read more
This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own. Having a fast website is important not just to provide a great experience for visitors, but also as an SEO ranking factor. You’ve probably heard of Google’s PageSpeed Insights tool before. But do you know how to get the … Read more
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