July 29, 2020 | Posted by Darrell Mordecai SEO is a long term game. No question about that. Although there generally are no shortcuts, Google has given us a unique opportunity. Featured Snippets. Not a magic bullet, Featured Snippets tend to attract more attention than regular organic rankings. This means they have potentially … Read more
August 19, 2020 | Posted by Darrell Mordecai Back in 2019, I was trying to please a difficult client. I’m sure you know what that’s like. At some point, he threatened to fire us. He wanted better rankings. By next week. Let’s just say he wasn’t the most reasonable person to deal with. … Read more
E-E-A-T stands for “Experience, Expertise, Authoritativeness, and Trustworthiness.” Until a Google update in December 2022, it was just E-A-T (no “Experience”). YMYL stands for “Your Money or Your Life.” Understanding both concepts is crucial if you want to improve your SEO. In this article, we’ll further define E-E-A-T and YMYL. And show you how to … Read more
Google Optimize, the freemium A/B testing and analytics Google tool, is being sunset. Google Optimize and its larger enterprise version, Optimize 360, will no longer be available from September 30, 2023. And users suddenly find themselves in the market for a new testing and analytics tool. To help you transition to an alternative tool, we … Read more
June 9, 2021 | Posted by Darrell Mordecai Core Web Vitals. Just the sound of it strikes fear into the hearts of SEOs. This is most likely because it’s probably the most hyped Google algorithm update so far. The question is, should you be worried about it? How do you know if your … Read more
Google has recently introduced a new web crawler called “GoogleOther,” designed to alleviate strain on Googlebot, its primary search index crawler. The addition of this new crawler will ultimately help Google optimize and streamline its crawling operations. Web crawlers, also known as robots or spiders, automatically discover and scan websites. Googlebot is responsible for building … Read more
Google Business Profile Local SEO SERP Blog / SEO Strategy / 7 ways to improve the SEO of your bar or restaurant If you own a brick-and-mortar business, like a bar or restaurant, you need SEO to be found by potential customers in your area. When people search for a service or product, they often … Read more
Think of your content as a boat. If you just slap something together, it won’t take you very far. In fact, it will probably sink. But, when you plan carefully, you can build something to last in stormy weather and keep you afloat. Similarly, just a little content planning can help you win a Google … Read more
30-second summary: There has been a gradual increase in Google’s impact of page load time on website rankings Google has introduced the three Core Web Vitals metrics as ranking factors to measure user experience The following steps can help you get a better idea of the performance of your website through multiple tests A fast … Read more
April 19, 2022 | Posted by The In Search SEO Podcast How speedy is your site? We all know that a slow site negatively impacts user behavior. But are you really doing everything you can to minimize your site speed? Today, we’re discussing eight tips to site speed optimization with a man whose … Read more
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