Shopify has become a leading platform in the ecommerce world, with over a million businesses using it to reach their customers. Notable brands like Netflix Merch Shop, Gymshark, and Kylie Cosmetics have successfully utilized Shopify to streamline their operations and boost online sales. This success has made Shopify an attractive option for new sellers looking … Read more
Google’s AI Overviews are a search feature that uses generative AI to provide quick answers directly in search results. Here’s what it looks like: We’ve spent many hours studying AI Overviews since they were announced on May 14, 2024. And we’ve analyzed what their introduction means for the world of SEO. In this (evolving) article, … Read more
Video content has become a powerful tool for engaging audiences and driving traffic. But creating compelling videos is only half the battle. To truly maximize their potential, you need to ensure your videos are visible where it matters most: on Google.🎥 Ranking your videos high in search results not only increases visibility but also boosts … Read more
Conversion rate (CVR) is one of the top performance drivers when it comes to PPC campaigns. This article outlines key factors that can influence PPC conversion rates so you can squeeze as much revenue from your paid campaigns as possible. Optimizing for PPC conversion rates A common conversion rate optimization (CRO) methodology involves three steps: … Read more
Is your company listed on Google My Business? If not, you need to pay attention. Google My Business is one of the most important tools for marketers out there and it plays an especially significant role for SEO. More importantly, it exposes your company to a whole new world of customers, the ones that matter … Read more
Blog / SEO Strategy / Navboost: What the docs tell us and how to use it for your SEO Learning how search engines work can be a confusing process, but that’s what keeps SEO exciting. Navboost, one of the most important Google ranking systems, is no less intriguing. This topic has been all over the … Read more
Blame it all on Covid. We learned that we can work anywhere with an internet connection. I’m going to be working from Istanbul in May. One of my colleagues now travels full-time–I think she’s in Bali right now. But with all of our logging from exotic locales, does local SEO still matter? Despite the global … Read more
What’s the “new” SEO? It’s “search everywhere optimization.” This means that, as organic search strategists, we must take more ownership to optimize beyond Google. Search is more fractured than ever, so people turn to places beyond Google to find what they need. My agency has access to a wealth of proprietary and client data and … Read more
The perfect click refers to a click from a SERP that takes the user directly to the single best webpage or resource that directly solves their problem. The ultimate aim of assistive search features like Google’s AI Overviews and Bing’s Copilot is to bring the user down the funnel and get them to the Perfect … Read more
Google has many interesting free tools, but two important ones for helping you improve your site are Search Console and the Rich Results Testing Tool. Search Console helps you get a general feel for how your site is doing in the SERPs, plus keep an eye on any errors to fix and improvements to make. … Read more
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