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What Is Marketplace SEO? Marketplace SEO is the practice of optimizing an online marketplace website for higher search engine rankings. It’s also defined as vendors optimizing their product listings on an online marketplace to improve their business’ visibility and rank higher in search results within that marketplace. Many people use marketplaces to search for products, … Read more
What Is Image SEO? Image SEO is the process of optimizing images on your website so that your pages and images may rank more prominently in unpaid search engine results. And therefore drive more traffic to your site. Common image SEO tactics include: Resizing and compressing images Giving images descriptive file names Adding alternative text … Read more
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! In There Is No Spoon, I covered Google’s growing emphasis on user satisfaction as key to success in SEO. The most important key to success with Google Search is to have content that’s meant to please people, rather than to be whatever you might have … Read more
Google doesn’t always spider every page on a site instantly. Sometimes, it can take weeks. This might get in the way of your SEO efforts. Your newly optimized landing page might not get indexed. At that point, it’s time to optimize your crawl budget. In this article, we’ll discuss what a ‘crawl budget’ is and what … Read more
Google’s Core Web Vitals have been a ranking signal since 2021 when Google introduced three metrics to measure the quality of user experiences on a website. Real user monitoring data can tell you how well you do on Core Web Vitals and what you can do to improve them. This applies especially to the new … Read more
GPTs, the no-code way to create custom ChatGPT experiences from OpenAI, allow brands to reach ChatGPT users in the GPT Store. Considering that 80% of Fortune 500 companies have registered OpenAI accounts, it’s an important market segment for most businesses to engage. It gives people new ways to try your brand’s products and services while … Read more
Want your Squarespace website to rank higher in search engine results? In this guide, we share Squarespace search engine optimization (SEO) tips that can help you get to the top of the search engine results pages (SERPs). The Importance of Squarespace SEO Squarespace makes it easy for anyone to create a website. But if you … Read more
What is international SEO? International SEO involves optimizing your website for different regions and languages in order to ensure that it ranks well in Google Search worldwide. This strategy is essential for businesses targeting customers in multiple countries or languages, and it’s based on the use of various techniques, from structuring your website to cater … Read more
This week’s Ask an SEO question comes from Arpit, who asks: “How do I optimize SEO conversions on non-branded search terms?” Great question! This one is all about meeting user needs and modifying your copy or the page experience at the current step in the consumer journey. And it applies to both B2B and B2C. … Read more
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