We all know what’s involved in crafting the perfect, most SEO-conscious article for the web. But how many of us really think about those crucial next steps – sharing them in the right communities to help ensure they reach our target audiences? This part of the post-publishing process is vital to ensure that you’re amplifying … Read more
Feed management in PPC, especially within platforms like Google Ads and Microsoft Ads, is crucial for organizing and updating product or service data. It serves as the foundation of Shopping Ads, ensuring that viewers are presented with relevant results and accurate information. With AI tools like ChatGPT and Google’s FeedGen, you can enhance your product … Read more
Optimizing local listings for SEO is essential for businesses looking to turn online interest into real-world visits and sales. Up to 87% of consumers relied on Google to evaluate local businesses in 2022. Neglecting your business’s local online presence can give your competitors an edge and lead to missed sales opportunities. Here is an overview … Read more
If you’ve been involved in any sort of marketing over the past 20 to 30 years, you’ve no doubt heard the phrase “Content is King.” This may very well be true, as content in its many forms underpins all interactions between businesses and their target audience. However, if “Content is King,” then data is an … Read more
What Is Branded Search? A branded search is a search engine query that contains the name of your brand or product. This use of branded keywords results in branded traffic. In other words, website traffic from users looking for information on specific brands. What Are Branded Keywords? Branded keywords are search queries associated with brands. … Read more
Optimizing your website for SEO helps you generate more traffic, leads, and conversions without paying for ads. Organic search refers to the results that appear on a search engine results page (SERP). If you were looking to buy a friend some hypoallergenic jewelry, you might type that into a Google search. Here are two examples … Read more
One of the challenges with video marketing today is optimizing your content for distribution across multiple platforms, all presenting content in very different ways. What works well on YouTube will not automatically translate to TikTok. Even within platforms, there are different format options, e.g., YouTube shorts vs videos, Instagram posts vs stories. At least for some of … Read more
Google has swiftly changed the retail SERP landscape over the last year with: Product results taking up 45% of the SERP composition in Q1 2023. Google Search Console (GSC) releasing new KPIs to measure against product result appearance types, to Google refining the way it contextualizes results to ecommerce consumers. The list goes on. But … Read more
Knowing where to start your SEO efforts can be challenging; if you’re a business with multiple physical store locations you should look at what our Local SEO Services include. You want to make sure people know where you are and how to find you, but you don’t know how to keep everything the same, yet … Read more
Google Optimize will not be available after Sept. 30. This means you will no longer be able to create or edit experiments, personalizations, or view experiment reports after this ****. However, you will still be able to run A/B tests in Google Analytics 4. Why we care. Moving forward, you will need to use GA4 to … Read more
421
229
714
826
543