If you sell products on Amazon, one of your key concerns should be how to rank your products higher in its search results. This is where Amazon SEO can help. In this Amazon SEO guide, we’ll go over the top strategies you can use to drive more traffic to your Amazon product listings and generate … Read more
As advertisers, we want to maximize our PPC budgets for our clients But how do we do that? This article identifies eight areas where you can focus your optimization efforts to improve ROI. If you aren’t already doing these things – there’s time to start testing before we get into the throes of holiday planning … Read more
What Is Franchise SEO? Franchise SEO is the process of optimizing your online presence to boost visibility and increase local traffic for your franchise business. You’re making your offline business (e.g., a store or services) known to local searchers by optimizing your online presence. SEO for a franchise typically involves tasks like: Prioritizing local keywords … Read more
Online visibility is a must for any business in today’s age, as research shows that over 60% of consumers will disregard a business if they can’t find it online. This reinforces the need for search engine optimization (SEO) campaigns so that your content can reach the top of the SERPs (search engine results pages). Yet, … Read more
Google Voice Search is making search easier and more accessible. And it presents big opportunities for businesses to reach more people. In this article, you’ll learn how to use Google Voice Search to improve SEO and increase your visibility. What Is Google Voice Search and How Does It Work? Google Voice Search (also called … Read more
If you could pick only one SEO strategy to boost organic traffic for your ecommerce store, optimizing category/collection pages would be the ultimate go-to. Here’s why. First, category pages allow for broader keyword targeting by bringing together a specific set of products that fall under a broader theme or topic. Consequently, a collection page can … Read more
Optimizing your social media pages can help boost your visibility in search engine results and attract more organic traffic to your website. Whether it’s Instagram, Facebook, LinkedIn or a different platform, below are some tips to optimize your social media profiles and content for the best SEO results possible. Getting your profile information right at … Read more
Once upon a time, I was trapped in the midst of a cooking catastrophe, hands smeared with dough, my cookbook buried under a pile of ingredients. I hollered out to my voice assistant, desperate for help, “Hey Google, how many ounces in a cup?” Instantly, I received an accurate answer, saving my dish and my … Read more
If you want to be relevant in the search engine results pages, creating content the aligns with search intent is important. A user’s intent is the reason behind their query. Search engines aim to provide results that best satisfy the intent for a particular query. Here are my tips on optimizing for search intent and … Read more
Ready for your Google Optimize sunset replacement? Strategies for Seamless Migration and Accelerated Experimentation Growth The upcoming Google Optimize sunset has made it crucial for businesses to find reliable replacements. In today’s data-driven environment, the functionality of data experimentation tools is paramount. Relying on A/B testing tools for measuring and enhancing website optimization is key … Read more
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