Search intent is the reason behind a search query. In other words, it’s what the searcher is looking for when using a search engine like Google. In this guide, you’ll learn all you need to know about search intent and how to optimize your content to align with it. Why search intent matters for SEO Google prioritizes … Read more
Historically, PPC marketers are accustomed to spending hours behind a spreadsheet crunching numbers, analyzing bid ******, finding statistical significance for test results, and carefully plotting the next move. PPC has been very logical, data-driven and more science than art. But the industry is shifting, and creative is arguably one of the best levers PPC managers … Read more
Blog / Technical SEO / How to create and optimize a one-page website There are tons of different website types, ranging from media to entertainment, ecommerce, to business, and the list goes on. Each type has its own structure, its own approach to design and its own ideal SEO structure. Sometimes, having just one page … Read more
Kateryna HordiienkoResearch Editor at Serpstat If you are in the process of updating your website’s life cycle and considering the latest content management systems, a headless CMS version might be a suitable solution. In a nutshell, it is a modern spinoff of traditional systems of this kind. However, this gives little detail about its advantages … Read more
When strategically utilized, ChatGPT can surpass manual human effort in output quality. No, the tools won’t write better content. Instead, I believe a writer armed with this technology can craft optimized content that’s better aligned with Google’s ranking criteria. By exploring various methods of content scoring and entity extraction, I aim to guide you toward … Read more
Google Discover can help you get in front of your target audience for free. And send thousands of visitors to your website every month. Read this guide to learn how to optimize for Google Discover and increase the chances of having your content displayed in users’ Discover feeds. What Is Google Discover? Google Discover is … Read more
Blog / SEO Strategy / What Is Semantic SEO and How to Optimize for Semantic Search When people run a search, what are they really looking for? The landscape of search has transformed considerably over the past decade, with semantic web technology emerging prominently from it. Users now expect search engines to understand natural language … Read more
If you’re a brick-and-mortar or ecommerce retailer, you’ll want to ensure your inventory appears as part of Google Shopping’s free product listings. Below are key tips for retailers looking to optimize their free listings for search. What are free product listings on Google? Google Shopping search results have consisted primarily of free product listings since … Read more
July 1, 2015 | Posted by Joel Janovsky Over the years a lot has been written about Search Engine Optimization, written by many different people with many different approaches to SEO. And the purpose of all their articles, blogs and books has been the same, to help people improve their SERP rankings. But … Read more
I’ve been in the situation myself, more than once, trying to write the perfect blog post, but for some reason can’t make it happen right this minute… Can’t come up with the correct title, the content isn’t good enough, getting that “no one will ever read this” feeling and even worse, a 57/100 On-Page-Optimization Score. … Read more
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