Google Ads continues to be one of the most important platforms for businesses of all sizes and scales. But with constant updates, increasing automation and the loss of many “traditional” control levers, finding the right balance between investment and returns can be incredibly difficult. At SMX Advanced, Sam Tomlinson, executive vice president at marketing communications … Read more
In today’s era of the digital landscape, it is important to have a well-optimized website to draw in organic traffic. Also, it is essential for improving your online presence. One of the most crucial elements for well-optimized websites is search engine optimization (SEO). Moreover, it plays a vital role in tracking that your website has … Read more
July 17, 2019 | Posted by Mordy Oberstein A little while ago I spoke at the MegaComm conference but never got a chance to share my presentation with the world-at-large. The gathering itself was meant for technical content creators to learn more about their craft. You might ask what this has to do … Read more
August 20, 2019 | Posted by The In Search SEO Podcast Don’t forget, you can keep up with the In Search SEO Podcast by subscribing on iTunes or by following the podcast on SoundCloud! The In Search SEO Podcast Community Question of the Week! Summary of Episode 40: The In Search … Read more
April 21, 2020 | Posted by The In Search SEO Podcast Don’t forget, you can keep up with the In Search SEO Podcast by subscribing on iTunes or by following the podcast on SoundCloud! [This is a general summary of the podcast and not a word for word transcript.] Optimizing Your GMB … Read more
Kateryna HordiienkoResearch Editor at Serpstat The technical optimization of online platforms is significant because it improves the tech points of your web resource to increase its visibility in search systems. Technical SEO aims to create a site to easier comprehend for crawling and analysis in search engines. Use special technical SEO trends to attract the … Read more
LinkedIn is a powerful search engine capable of generating targeted, substantial traffic to your profile. Moreover, this traffic can develop into valuable professional connections and new clients. In this guide, you’ll learn how to optimize your profile to tap into that power and make LinkedIn work for you – driving more connections and better clients. … Read more
For a few years now, Google has made their own editorial decisions regarding how they represent sites in their results. They have been rewriting titles in their results and even including sites that have been blocked from indexing. Google’s example site for this was a Department of Transportation site that may have accidentally been blocked … Read more
We’ve said this time and time again: a fast website is necessary for SEO. In a sea of similarly good (or not-so-good) results, Google will favor fast pages that can deliver a good user experience to searchers. If your goal is to attain higher rankings and drive organic traffic from Google, you need to speed … Read more
While Microsoft Bing sees nice market share gains after releasing their new Bing Chatbot feature, it still has a long way to go before it can catch up with Google’s market dominance. That said, we can start taking advantage of Bing’s increasing user volume. On the local SEO side, this means turning to Bing Places … Read more
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