Google Ads has added a new segment option to the reporting for Performance Max assets groups. Some advertisers are seeing the “segment” option within the PMax Asset Group Performance section of reporting. This lets you segment by time, click type, conversions, devices, network and top vs others. Thomas Eccel posted about this on LinkedIn and … Read more
Google removed their documentation on manually adding publications for review to be included Google News. An announcement via new documentation advises that publishers can no longer manually add their sites to be considered for Google News but existing publishers will continue to have access to customization features but that those too will be removed soon. … Read more
Google is giving advertisers more control over ad placement within the Search Partner Network. From March 4, advertisers using Performance Max will have access to impression-level placement reporting of Search Partner Network sites. Additionally, if you exclude certain ad placements at the account level, it will now apply to the Search Partner Network, as well … Read more
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Google is piloting branded Local Service Ads (LSA). Brands are automatically enrolled into this new ad type by default. To disable it, businesses can adjust the settings manually. Branded LSAs explained. This new ad type allows brands to show up in search results when someone directly searches for a brand or business. Why we care. … Read more
Google has added to the new Google Business Profile suspension emails the ability to make an appeal request, right from the email. The latest update was that the emails showed details on why your business was suspended but now Google gives you a blue appeals button to fight back on that suspension. Molly Youngblood spotted … Read more
Google may be testing a new “Simple Search” feature that may dumb-down the search results when you want something more simple. Google shows the “Simple Search” +Topics refinement button at the top of the mobile and desktop results, when tapped on, it readjusts the results to give you a different set of results. Here is … Read more
Microsoft is working on a feature or setting to allow searchers and users to have Bing Chat always read aloud the responses without having to request it manually each time. Mikhail Parakhin from Microsoft said the team is working on such a feature. Nhan Nguyen asked “is there a way to make Bing always read … Read more
For over a year, we have seen Google show us a left-sidebar filter generally for shopping-related queries. Well, now Google has added a toggle on and off option to turn on or off that filter. I personally can replicate this toggle button that will show and hide those shopping filters in the Google search results. … Read more
You may have heard content siloing recommended as an effective way to structure your site for search engines. But siloing, by its strictest definition, can actually limit your site’s performance and usefulness. In this article, we’ll explain silo SEO and how it works. Then we’ll cover why it’s not such a good idea and how … Read more
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