Some are seeing Microsoft placing ads in the Bing Search results mixed in between the organic results. Google has been testing this for a while now, calling it dynamic ad placement to try to make it sound like a good thing, and now Microsoft seems to be testing this in Bing Search as well. Khushal … Read more
Google has mixed its search ads between and throughout the organic (free) search results starting sometime mid-last year. Google calls it dynamic ad placement, and it is an ongoing tests. In fact, Google had to change its definition of top ads to make way for this historically very unGoogle-like move. In the past week or … Read more
Blog / SEO Strategy / SEO Testing: What is it and how to run SEO tests? I joined SEOTesting back in April 2023. Since then, we have seen remarkable growth in organic traffic: The secret to this growth? Tons of content created, links built, and site improvements made. But there was one other technique we … Read more
To get more people from search engines to your site, you need to improve your click-through rate (CTR). And there are various ways to do that for both your organic (unpaid) results and your paid search results. Before we get into those, let’s start with the basics. What Is Click-Through Rate? Click-through rate is the … Read more
What Is Organic Marketing? Organic marketing is a strategy that uses non-paid tactics to grow brand awareness of and loyalty to your business. Instead of relying on paid ads, it focuses on producing long-term results through creating valuable, shareable content and fostering community. Examples of organic marketing content include blog articles, videos, and social media … Read more
When it comes to generating immediate ROI, SEO content blogging isn’t exactly top of the list. But long-term investment into high-quality content marketing can end up paying dividends for organic traffic, brand awareness, and more — all of which are crucial factors for eventual revenue growth. Case in point: Allen Brothers’ “Steak Insiders” blog. Today, … Read more
SEO (search engine optimization) is the process of making your site more easily accessible and understandable for both search engines and users. So your content can appear on the first page of search engines like Google. It’s a great solution for startups who are on a tight budget. And want to generate more organic (i.e., … Read more
A new Google AI Overview study says that about half of the links displayed in the AI Overviews overlap with the links shown in the traditional Google Search results. Plus, the most linked to sources are YouTube and Wikipedia, according to the new report. The study was done by Rich Sanger and Laurence O’Toole of … Read more
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Brand visibility measures how well a brand is known and how often potential customers encounter it across various channels, such as search engines, social media, advertising, public relations or word-of-mouth. High brand visibility means that a brand is easily recognizable, leading to increased awareness, customer trust and, eventually, higher sales. The recent Google search leaak … Read more
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